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<![CDATA[ANALISIS SWOT STRATEGI PEMASARAN ASURANSI JIWA AJB BUMI PUTERA 1912 ]]>
<![CDATA[Sri Handayani]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 4 No 1 (2016) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v4i1.158
<![CDATA[Sri Handayani ; Today's business growth in the life insurance sector in Indonesia continues to improve, but to learn from the experience of the banking sector, it should be examined whether the existence of the businesses owned nationwide in the life insurance sector becomes desperate and lost market share in the country to deal with businesses that come from overseas managed to win greater trust from the buyers insurance protection services. This study aimed to analyze the strengths and weaknesses in the face of opportunities and threats of life insurance marketing strategy AJB Bumiputera 1912 Bengkulu. The sample in this study is the assumption of an effective strategy to maximize the strengths and minimize the weaknesses of the company and the opportunities and threats. The method used is the SWOT analysis. These results indicate that the AJB Bumiputera 1912 Bengkulu workable strategy is a strategy of horizontal integration, cost efficiency and the use of high technology to the payment system and insurance product ordering system, all of this should be directed to customer satisfaction.Keyword: SWOT Analysis, Marketing Strategy]]>
<![CDATA[HUBUNGAN MOTIVASI DAN MORAL KERJA DENGAN PRESTASI KERJA PEGAWAI PADA SEKRETARIAT PEMERINTAH DAERAH KOTA BENGKULU ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Redo Yuhanda]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jam-ekis.v3i2.789
<![CDATA[Sri Handayani, Densi Redo Yuhanda ; Tujuan penelitian ini adalah Berdasarkan analisis korelasi rank spearman terhadap hubungan motivasi dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu diperoleh nilai 0,56 kriteria sedang karena hasil korelasinya terletak pada interval koefisien antara 0,400 – 0,559. Dari hasil uji hipotesis hubungan antara motivasi dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu adalah 5,233 dan dapat disimpulkan bahwa motivasi (X1) mempunyai hubungan signifikan dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu karena nilai t hitung lebih besar dari t tabel (1,67065). Sedangkan analisis korelasi rank spearman terhadap hubungan moral kerja dengan prestasi kerja pada Sekretariat Pemerintah Daerah Kota Bengkulu diperoleh nilai 0,61 kriteria kuat karena hasil korelasinya terletak pada interval koefisien antara 0,600 – 0,799. Dari hasil uji hipotesis hubungan antara moral kerja dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu adalah 5,959 dan dapat disimpulkan bahwa moral kerja (X2) mempunyai hubungan signifikan dengan  prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu karena nilai t hitung lebih besar dari t tabel (1,67065). Kata kunci : Motivasi, Moral Kerja, Prestasi Kerja]]>
<![CDATA[KAJIAN POTENSI DAN KENDALAPENGEMBANGAN OBJEK WISATA TAMAN DESA DI DESA GIRI MULYA KABUPATEN BENGKULU UTARA ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Siti Hanila]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jam-ekis.v4i2.1632
<![CDATA[AbstrakSri Handayani,Siti Hanila: Desa Giri Mulya kabupaten Bengkulu Utara merupakan salah satu desa yang ikut mendukung program pemeritah propinsi Bengkulu dalam program kunjungan wisata Wonderful Bengkulu 2020, melalui program Pembangunan Infrastruktur Sosial dan Ekonomi Wilayah (PISEW) pemerintah desa Giri Mulya membangun Taman Giri Mulya yang nantinya diharapkan dapat menjadi ikon Wisata Desa yang mampu memberikan pendapatan asli desa Penelitian ini bertujuan untuk mengetahuipotensi dan kendala pengembangan objek wisata taman desa didesa Giri Mulya. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari wawancara. Metode penelitian yang digunakan adalah metode campuran (Mixed Method) dengan strategi eksploratos sekuensial.Tehnik analisis yang digunakan adalah Delphi yang ditunjang dengan analisis deskriptif kualitatif.Hasil penelitian ini menunjukan kendala utama pengembangan objek wisata Taman Desa adalah aspek anggaran, perencanaan, dukungan pemerintah, dan masyarakat . Kata kunci: Delphi;Eksploratoris Sekuensial; Obyek Wisata Giri Mulya;Pengembangan Pariwisata; wonderful Bengkulu 2020 ]]>
<![CDATA[PERANAN ANALISIS MANAJEMEN KREDIT UNTUK MENURUNKAN TERJADINYA KREDIT BERMASALAH ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Mimi Kurnia Nengsih]]>
<![CDATA[ Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Unib Press Universitas Bengkulu ]]>
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<![CDATA[This study aims to identify and analyze credit management, the cause of bad credit, and handling loan problems in banking. This research uses quantitative methods, and the data used are secondary. The data used is based on the application of credit management and credit collectibility data, the level of Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), loan limits, and Loan to Deposit Ratio (LDR). The results of this study indicate that Bengkulu Branch BTPN has carried out the stages of credit management appropriately. The findings in this study explain that the causes of bad credit are customers who have family problems, business failures, and unexpected things. The handling of problem loans is done by rescheduling, reconditioning, restructuring, and handing over collateral to BTPN KC Bank Bengkulu.]]>
<![CDATA[Potensi Kawasan Ekowisata dan Strategi Pengembangan Pantai Pandan Wangi di Kabupaten Muko-Muko Propinsi Bengkulu ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol 4, No 4 (2020) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2020.004.04.25
<![CDATA[Penelitian ini tujuan adalah untuk menentukan dan menganalisa faktor-faktor internal dan ekstenal apakah yang mendukung dan menghambat pengembangan Pantai Pandan Wangi Kabupaten Muko-Muko dan menentukan bagaimana strategi Pantai Pandan Wangi Kabupaten Muko-Muko pengembangan Metode pengumpulan data yang digunakan yaitu metode studi pustaka dan kuesioner dengan menyebarkan daftar kepada responden. Sampel dalam penelitian ini adalah sampel lebih kurang 40 (Empat Puluh) orang . Metode Analisis yang digunakan dalam penelitian ini adalah metode analisis SWOT (Strength, Weaknesses, Opportunity, Threats). Adapun hasilnya diketahui bahwa skor total faktor internal sebesar 2,05 dan berada pada kategori sedang dimana skor kekuatan 2,18 dan skor kelemahan 1,92. Sementara skor total faktor eksternal sebesar 1,89 berada pada skala rendah dimanas kor peluang 1,97 dan skor ancaman 1,81 . Dengan strategi yang dapat digunakan adalah Membangun infrastruktur wisata dan Mengelola kawasan wisata dengan baik sehingga memberi kontribusi pada peningkatan PAD.]]>
<![CDATA[PENGARUH MOTIVASI DAN KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PADA DINAS PENGENDALIAN PENDUDUK, KB, PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK KABUPATEN KAUR ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Ahmad Soleh]]>;
<![CDATA[Ike Wulandari]]>
<![CDATA[ Creative Research Management Journal Vol 3 No 2 (2020): December ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Hazairin SH ]]>
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DOI: 10.32663/crmj.v3i2.1366
<![CDATA[The purpose if this study is to describe and analyze of motivation and leadership on theperformance of employees in the Department of PP (Population Control), KB (Family Planning),PP (Women's Empowerment) and PA (Children Protection) in Kaur Regency. This type ofresearch uses quantitative descriptive. The sampling technique used census techniques of 49respondents. Research analysis using multiple linear regression analysis.Based on thediscussion, it can be concluded that motivation does not influence the performance of employeesin the Department of PP, KB, PP and PA in Kaur Regency. This is evidenced by the calculated t count obtained for 1,640. While the value of t table is 2.013, hence t count< t table which results in H0is accepted and Ha is rejected, which means the research hypothesis is rejected. Leadershipinfluences the performance of employees in the Department of PP, KB, PP and PA in KaurRegency. This is evidenced by the calculated t count obtained of 5.700. While the value of t table is2.013, hence t count> T table which results in H0 is rejected and H1 is accepted, which means theresearch hypothesis is accepted.]]>
<![CDATA[Analisis Strategi Marketing Digital Pada Bumdes Lestari Jaya Desa Sindang Jaya Kabupaten Rejang Lebong ]]>
<![CDATA[Siti Hanilla]]>;
<![CDATA[Andriyani Prawitasari]]>;
<![CDATA[Sri Handayani]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v10i2.2712
<![CDATA[This research is to analyze the use of digital marketing strategies implemented at BUMDes Lestari Jaya and analyze the factors that hinder the development of BUMDes Lestari Jaya online stores and analyze the proposed appropriate marketing strategies to optimize the reach of BUMDes Lastari Jaya Digital Marketing. This analysis process is carried out on Digital Marketing activities that have been carried out by BUMDes Lestari jaya using SWOT Analysis. Data This research was obtained from the results of several previous studies, interview results and questionnaire results distributed to 60 respondents consisting of Consumers and Social Media Folowers of BUMdes Lestari Jaya as a source of information for improving the digital Marketing Strategy of BUMDes Lestari Jaya. From the results of the SWOT analysis obtained : Strenght : a. It has abundant raw materials, b. The quality of the poduk is quite good, c. There are several variants of palm sugar products as an option for consumers, d.Dapay receives orders in large quantities, e.The potential of partners as reselers is very large. Weakness: a. Digital Marketing Strategy is not yet on Target, b. In managing the Digital Marketing Strategy has not been professional and consistent, c. Opportunities for resellers have not been opened, d. Limited human resources in managing social media as promotional advice. Opportunity: a.The scope of the Digital Market is very wide, b.The opportunity for cooperation with resellers is still very wide open, c.The need for brown sugar is very much. Threts : a.Fierce competition with similar products, b.Price competition with products from other regions]]>
<![CDATA[Implementation of a Marketing Mix Strategy in an Effort to Increase Sales of Coffee Products in Blitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency Buka di Google Terjema ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Andriyani Prawitasari]]>;
<![CDATA[Dennis Ryanto Tambu]]>;
<![CDATA[Kresnawati Kresnawati]]>;
<![CDATA[Asty Eka Fitriani]]>
<![CDATA[ Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jdun.v2i2.4303
<![CDATA[The success of the marketing strategy is influenced by several factors, namely market research and analysis, decisions about products, pricing, promotion and distribution (marketing mix). The purpose of this community service is to provide an understanding of the marketing mix (marketing mix) in an effort to increase sales of coffee products and able to apply the marketing mix process to businesses that are run based on the needs and desires of consumers. This community service activity (PKM) is in collaboration with the people of Blitar Seberang Village, Merigi Kelindang District, Rejang Lebong Regency, who chose the coffee business to become partners. Lack of understanding in pricing, how to market products, and provide promos needs to be prepared. With these problems, the solutions offered are conducting outreach and training in pricing how to market products, and providing promos. The method in this PkM activity begins with the preparation stage, the implementation stage and the reporting stage which are planned within 1 month to complete. The results and outcomes of this PkM activity are that partners have understood pricing on how to market products and provide promos, as well as training on pricing on how to market products and provide promos can operate and be utilized in their marketing activities]]>
<![CDATA[The Effect of Brand Image and Service Quality on Purchasing Decisions at Indomaret Ahmad Yani Manna South Bengkulu ]]>
<![CDATA[Ando Alvarez]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Rina Trisna Yanti]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jambd.v2i2.4548
<![CDATA[The purpose of this study was to determine the effect of brand image and service quality on purchasing decisions at Indomaret Ahmad Yani Manna South Bengkulu.The sample in this study were 75 consumers who shopped for Bimoli oil at Indomaret Ahmad Yani Manna South Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing.The calculation results from the calculation of the multiple linear regression equation can be seen that X1 (brand image) and X2 (service quality) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 12.881 + 0.291X1 + 0.420 X2 + 4.399 (e) . Brand image has a significant influence on purchasing decisions at Indomaret Ahmad Yani Manna Bengkulu Selatan. This is evidenced by the results of partial hypothesis testing (t test) that a significant value of 0.000 is less than 0.05 and tcount is greater than ttable (3.917> 1.666). This means that if the brand image increases, the purchasing decision will also increase. Service quality has a significant influence on purchasing decisions at Indomaret Ahmad Yani Manna South Bengkulu. This is evidenced by the results of partial hypothesis testing (t test) that a significant value of 0.000 is less than 0.05 and tcount is greater than ttable (4.061 > 1.666). This means that if organizational commitment increases, purchasing decisions will also increase. Brand image and service quality have a significant influence together on customer purchasing decisions at Indomaret Ahmad Yani Manna South Bengkulu. This is evidenced by the results of simultaneous hypothesis testing (test f) that a significant value of 0.000 is less than 0.05 and Fcount > Ftable (21.361 > 3.12). The value of the coefficient of determination is 0.372. This means that X1 (brand image) and X2 (service quality) have a contribution to the purchase decision (Y) of 37.2% while the remaining 62.8% is influenced by other variables not examined in this study..]]>
<![CDATA[THE EFFECT OF SERVICE QUALITY, BRAND IMAGE AND SALES PROMOTION ON CONSUMERS’ SATISFACTION AT PT. ASTRA HONDA MOTOR OF BENGKULU CITY ]]>
<![CDATA[Yetri Oktiva Sari]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Kamelia Astuty]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 1 (2024): Januari ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jambd.v3i1.5357
<![CDATA[Astra Honda Motor is a company engaged in manufacturing, assembling and distributing Honda brand and type motorbikes. Astra Honda Motor is the largest motorbike manufacturer in Indonesia. However, this year Astra Honda Motor's sales have decreased so it is necessary to find out what is the cause of the decline in sales. This research aims to determine the influence of service quality, brand image and sales promotion on customer satisfaction at PT. Astra Honda Motor Panorama. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. The sample in this study used an accidental sampling technique, namely a method of determining the sample by taking respondents who happened to be present or available in a place according to the research context. Based on the results of the research that has been carried out, the results obtained are that the regression equation in this study is Y = 14.290 + 0.517 X1 + 0.569 X2 + 0.299 X3+ e. There is an influence of service quality (X1) on customer satisfaction (Y) of PT. Astra Honda Panorama Bengkulu Branch with a sig value of <0.05 and tcount> ttable (4.185>1.669) thus Ho is rejected and Ha is accepted. There is an influence of brand image (X2) on consumer satisfaction (Y) of PT. Astra Honda Panorama Bengkulu Branch with a sig value of 0.005 < 0.05 and tcount> ttable (5.786>1.669) thus Ho is rejected and Ha is accepted. There is an influence of promotion (X3) on consumer satisfaction (Y) of PT. Astra Honda Panorama Bengkulu Branch with a sig value of 0.000<0.05 and tcount>ttable (3.701>1.669) thus Ho is rejected and Ha is accepted. Service quality, brand image and sales promotion together influence consumer satisfaction with a value of Fcount 9.867 > Ftable 3.14, so it can be concluded that together the independent variables influence the dependent variable.]]>
