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<![CDATA[ANALISIS SWOT STRATEGI PEMASARAN ASURANSI JIWA AJB BUMI PUTERA 1912 ]]>
<![CDATA[Sri Handayani]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 4 No 1 (2016) ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v4i1.158
<![CDATA[Sri Handayani ; Today's business growth in the life insurance sector in Indonesia continues to improve, but to learn from the experience of the banking sector, it should be examined whether the existence of the businesses owned nationwide in the life insurance sector becomes desperate and lost market share in the country to deal with businesses that come from overseas managed to win greater trust from the buyers insurance protection services. This study aimed to analyze the strengths and weaknesses in the face of opportunities and threats of life insurance marketing strategy AJB Bumiputera 1912 Bengkulu. The sample in this study is the assumption of an effective strategy to maximize the strengths and minimize the weaknesses of the company and the opportunities and threats. The method used is the SWOT analysis. These results indicate that the AJB Bumiputera 1912 Bengkulu workable strategy is a strategy of horizontal integration, cost efficiency and the use of high technology to the payment system and insurance product ordering system, all of this should be directed to customer satisfaction.Keyword: SWOT Analysis, Marketing Strategy]]>
<![CDATA[HUBUNGAN MOTIVASI DAN MORAL KERJA DENGAN PRESTASI KERJA PEGAWAI PADA SEKRETARIAT PEMERINTAH DAERAH KOTA BENGKULU ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Redo Yuhanda]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jam-ekis.v3i2.789
<![CDATA[Sri Handayani, Densi Redo Yuhanda ; Tujuan penelitian ini adalah Berdasarkan analisis korelasi rank spearman terhadap hubungan motivasi dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu diperoleh nilai 0,56 kriteria sedang karena hasil korelasinya terletak pada interval koefisien antara 0,400 – 0,559. Dari hasil uji hipotesis hubungan antara motivasi dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu adalah 5,233 dan dapat disimpulkan bahwa motivasi (X1) mempunyai hubungan signifikan dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu karena nilai t hitung lebih besar dari t tabel (1,67065). Sedangkan analisis korelasi rank spearman terhadap hubungan moral kerja dengan prestasi kerja pada Sekretariat Pemerintah Daerah Kota Bengkulu diperoleh nilai 0,61 kriteria kuat karena hasil korelasinya terletak pada interval koefisien antara 0,600 – 0,799. Dari hasil uji hipotesis hubungan antara moral kerja dengan prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu adalah 5,959 dan dapat disimpulkan bahwa moral kerja (X2) mempunyai hubungan signifikan dengan  prestasi kerja pegawai pada Sekretariat Pemerintah Daerah Kota Bengkulu karena nilai t hitung lebih besar dari t tabel (1,67065). Kata kunci : Motivasi, Moral Kerja, Prestasi Kerja]]>
<![CDATA[KAJIAN POTENSI DAN KENDALAPENGEMBANGAN OBJEK WISATA TAMAN DESA DI DESA GIRI MULYA KABUPATEN BENGKULU UTARA ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Siti Hanila]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jam-ekis.v4i2.1632
<![CDATA[AbstrakSri Handayani,Siti Hanila: Desa Giri Mulya kabupaten Bengkulu Utara merupakan salah satu desa yang ikut mendukung program pemeritah propinsi Bengkulu dalam program kunjungan wisata Wonderful Bengkulu 2020, melalui program Pembangunan Infrastruktur Sosial dan Ekonomi Wilayah (PISEW) pemerintah desa Giri Mulya membangun Taman Giri Mulya yang nantinya diharapkan dapat menjadi ikon Wisata Desa yang mampu memberikan pendapatan asli desa Penelitian ini bertujuan untuk mengetahuipotensi dan kendala pengembangan objek wisata taman desa didesa Giri Mulya. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari wawancara. Metode penelitian yang digunakan adalah metode campuran (Mixed Method) dengan strategi eksploratos sekuensial.Tehnik analisis yang digunakan adalah Delphi yang ditunjang dengan analisis deskriptif kualitatif.Hasil penelitian ini menunjukan kendala utama pengembangan objek wisata Taman Desa adalah aspek anggaran, perencanaan, dukungan pemerintah, dan masyarakat . Kata kunci: Delphi;Eksploratoris Sekuensial; Obyek Wisata Giri Mulya;Pengembangan Pariwisata; wonderful Bengkulu 2020 ]]>
<![CDATA[PERANAN ANALISIS MANAJEMEN KREDIT UNTUK MENURUNKAN TERJADINYA KREDIT BERMASALAH ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Mimi Kurnia Nengsih]]>
<![CDATA[ Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Unib Press Universitas Bengkulu ]]>
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<![CDATA[This study aims to identify and analyze credit management, the cause of bad credit, and handling loan problems in banking. This research uses quantitative methods, and the data used are secondary. The data used is based on the application of credit management and credit collectibility data, the level of Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), loan limits, and Loan to Deposit Ratio (LDR). The results of this study indicate that Bengkulu Branch BTPN has carried out the stages of credit management appropriately. The findings in this study explain that the causes of bad credit are customers who have family problems, business failures, and unexpected things. The handling of problem loans is done by rescheduling, reconditioning, restructuring, and handing over collateral to BTPN KC Bank Bengkulu.]]>
<![CDATA[Potensi Kawasan Ekowisata dan Strategi Pengembangan Pantai Pandan Wangi di Kabupaten Muko-Muko Propinsi Bengkulu ]]>
<![CDATA[Sri Handayani]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol 4, No 4 (2020) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2020.004.04.25
<![CDATA[Penelitian ini tujuan adalah untuk menentukan dan menganalisa faktor-faktor internal dan ekstenal apakah yang mendukung dan menghambat pengembangan Pantai Pandan Wangi Kabupaten Muko-Muko dan menentukan bagaimana strategi Pantai Pandan Wangi Kabupaten Muko-Muko pengembangan Metode pengumpulan data yang digunakan yaitu metode studi pustaka dan kuesioner dengan menyebarkan daftar kepada responden. Sampel dalam penelitian ini adalah sampel lebih kurang 40 (Empat Puluh) orang . Metode Analisis yang digunakan dalam penelitian ini adalah metode analisis SWOT (Strength, Weaknesses, Opportunity, Threats). Adapun hasilnya diketahui bahwa skor total faktor internal sebesar 2,05 dan berada pada kategori sedang dimana skor kekuatan 2,18 dan skor kelemahan 1,92. Sementara skor total faktor eksternal sebesar 1,89 berada pada skala rendah dimanas kor peluang 1,97 dan skor ancaman 1,81 . Dengan strategi yang dapat digunakan adalah Membangun infrastruktur wisata dan Mengelola kawasan wisata dengan baik sehingga memberi kontribusi pada peningkatan PAD.]]>
<![CDATA[THE RELATIONSHIP OF EMPLOYEE COMMUNICATION AND ADDITIONAL INCOME (TPP) WITH EMPLOYEE PERFORMANCE AT THE COMMUNICATION AND INFORMATICS DEPARTMENT (KOMINFO) KAUR REGENCY ]]>
<![CDATA[Dena Leftiani]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Sri Handayani]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 2 (2020): APRIL ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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<![CDATA[The purpose of this study was to determine the relationship between communication and additional income of employees with performance in the Kaur district communication and informatics department. This type of research uses quantitative descriptive. The sampling technique used census techniques as many as 29 respondents taken from the civil servants of the communication and informatics department of the district of Kaur. Analysis of research is using Pearson correlation and hypothesis test using the t-test. From the discussion about the relationship between communication and additional employee income (TPP) with the performance of civil servants in the KOMINFO Office of Kaur Regency that has been described, then conclusions can be drawn, There is a significant relationship between communication and employee performance. This is evidenced by the calculated r value of 0.411 with moderate interpretation criteria. While the value of tcount of 2,342 is greater than the ttable of 2,052 which results in H0 being rejected and Ha accepted, which means the research hypothesis is accepted. There is no significant relationship between additional employee income and performance. This is evidenced by the calculated r value of -0.061 with very weak interpretation criteria. While the value of tcount of -0.316 is smaller than ttable of 2.052 which results in H0 being accepted and Ha being rejected, which means the research hypothesis is rejected.]]>
<![CDATA[Marketing Strategy Of Ayiak Nelengau Food Hotel In Bengkulu Selatan ]]>
<![CDATA[Arius Mariono]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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<![CDATA[Research type which is used in this research proposal is quantitative research with descriptive approach. Analysis method which [is] used in this research is method analyse SWOT (strength, weaknesses, opportunity, threats). obtained datas of research hasail will be analysed by strength, its weakness, its opportunity, and its threat to applying of strategy marketing of Maisonette Eat Ayiak Nelengau. Pursuant to result of analysis of SWOT above obtained that in Internal matrix show strength factor and weakness have totally of score 2,50. This matter of indication that effort from Maisonette of ayiak nelengau reside in internal on course which so strength. Hereinafter, in matrix of ekternal indicate that opportunity factor and threat have totally of score 3,98. This matter of indication that effort from Maisonette of ayiak nelengau earn existing opportunity merespon by remarkable and avoid threat residing in his industrial market. As for strategy able to be recommended by at maisonette of ayiak nelengau is to improve marketing strategy through media social by following progress of technology and also major the quality of product seen purchasing power and also request of consumer.]]>
<![CDATA[Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City ]]>
<![CDATA[Anggie Aditya Heriyanto]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Mimi Kurnia Nengsih]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i3.99
<![CDATA[The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion]]>
<![CDATA[The Effect of Remuneration and Job Satisfaction on Employee Performance in Public Works and Spatial Planning Agency (PUPR) of Seluma Regency ]]>
<![CDATA[Yen Vesno]]>;
<![CDATA[Ahmad Soleh]]>;
<![CDATA[Sri Handayani]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i4.183
<![CDATA[The aim of this study is to determine the effect of remuneration and job satisfaction on employee performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency.The sample in this study were all employees at the Public Works and Spatial Planning Agency (PUPR) of Seluma Regency who had become State Civil Servants (ASN) as many as 52 people. The sampling method is by means of a census. The data collectiontechnique by means of a questionnaire. The analytical method used is multiple regression analysis, hypothesis testing t and hypothesis testing f.The regression equation results are Y = 6.045 + 0.419X1 + 0.458 X2 with a positive regression direction, meaning that if there is an increase in remuneration and job satisfaction, the performance will also increase. Remuneration has a significant effect on employee performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency. This is evidenced by the results of partial hypothesis testing (t test) that the significant value of 0.000 is smaller than 0.05. This means that if the remuneration increases, the employee performance will also increase. Job satisfaction has a significant effect on employee performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency. This is evidenced by the results of partial hypothesis testing (t test) that the significant value of 0.000 is smaller than 0.05. This means that if organizational commitment increases, employee performance will also increase. Remuneration and job satisfaction have a significant effect together on the employees performance at Public Works and Spatial Planning Agency (PUPR) of Seluma Regency. This is evidenced by the results of simultaneous hypothesis testing (f test) that the significant value is 0.000 less than 0.05.]]>
<![CDATA[The Effect Of Emotional Intelligence And Organizational Commitment On Employee Performance On The Regional Financial Management Agency Of Seluma District ]]>
<![CDATA[Juliansyah Putra]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Ermy Wijaya]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v3i1.369
<![CDATA[The ipurpose iof ithis istudy iwas ito idetermine ithe ieffect iof iemotional iintelligence iand iorganizational icommitment itogether ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency. iThe isample iin ithis istudy iwere i74 iemployees iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency. iCollecting idata iusing ia iquestionnaire iand ithe ianalytical imethod iused iis imultiple ilinear iregression, idetermination itest iand ihypothesis itesting. i iThe iresults iof ithe iregression ianalysis ishowed iY i= i9.714 i+ i0.325X1 i+ i0.454 iX2, ithis idescribes ia ipositive iregression idirection, imeaning ithat ithere iis ia ipositive iinfluence ibetween iX1 i(emotional iintelligence) iand iX2 i(organizational icommitment) ion iperformance i(Y). iIt imeans ithat iif ithe ivariables iof iemotional iintelligence iand iorganizational icommitment iincrease, iit iwill iincrease iperformance. iThe ivalue iof ithe icoefficient iof idetermination iis i0.470. iThis imeans ithat iX1 i(emotional iintelligence) iand iX2 i(organizational icommitment) iaffect iperformance i(Y) iby i47% iwhile ithe iremaining i53% iis iinfluenced iby iother ivariables inot iexamined iin ithis istudy. iEmotional iintelligence ihas ia isignificant ieffect ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency ibecause ithe itcount iis igreater ithan ittable i(3.419 i> i1.666) iand ithe isignificant ivalue iis i0.001 iless ithan i0.05. iOrganizational icommitment ihas ia isignificant iinfluence ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency ibecause ithe ivalue iof itcount iis igreater ithan ittable i(4.960 i> i1.666) iand ithe isignificance ivalue iof i0.000 iis iless ithan i0.05. iThe iresults iof ihypothesis itesting isimultaneously i(F itest) ior itogether ihave ia isignificance ivalue iof i0.000 iwhich iis ismaller ithan i0.05 iand iFcount i> iFtable i(31.473 i> i3.13). iThis imeans ithat ithe ivariables iof iemotional iintelligence iand iorganizational icommitment ihave ia isignificant iinfluence itogether ion iemployee iperformance iat ithe iSeluma iRegency iRegional iFinancial iManagement iAgency]]>
