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All Journal JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Tri Lestari
Universitas Bina Sarana Informatika, Jakarta, Indonesia

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Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Ghawean Dewe: The Influence of Promotion and Product Quality on Purchase Decisions Ghawean Dewe's Consumer Alia Rahmawati; Tri Lestari; Dian Berliansyah Putra
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 4
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i4.169

Abstract

Increasing competition in the Micro, Small, and Medium Enterprises (MSME) sector encourages business owners to implement effective marketing strategies to enhance consumer purchasing decisions. Attractive promotion and good product quality are critical factors influencing purchasing choices. This study aims to analyze the influence of promotion and product quality, both partially and simultaneously, on purchasing decisions among Ghawean Dewe consumers. A quantitative survey method was employed, gathering primary data via questionnaires distributed to 90 respondents selected using purposive sampling. Data were analyzed using SPSS version 27 through validity and reliability tests, classical assumption tests, multiple linear regression test, t-test, F-test, and the coefficient of determination (). The results indicate that promotion has a positive and significant effect on purchasing decisions t-value = 4,520 > t Tabel = 1,991, Sig. 0,001. Product quality also has a positive and significant effect t-value = 4,946 > t Tabel = 1,991, Sig. 0,001. Simultaneously, promotion and product quality significantly influence purchasing decisions F-count value 37.659, Sig. 0,001 with an  value of 0.453. This demonstrates that both variables explain 45.3% of the variation in purchasing decisions, while the remaining 54.7% is influenced by other factors. The implications of this research indicate that to mitigate post-peak season customer declines, zero-waste batik craft MSME owners need to stabilize purchasing decisions through targeted digital promotions and consistent product quality maintenance, while providing an academic foundation for creative industry marketing strategies
Pengaruh Literasi Digital dan Pelatihan Teknis SDM terhadap Efektivitas Manajemen Instruksional dalam Pembelajaran Deep Learning di SMPN 21 Kota Bekasi: The Influence of Digital Literacy and Human Resources Technical Training on the Effectiveness of Instructional Management in Deep Learning at SMPN 21 Bekasi City Pantja Adiguna Muharram; Tri Lestari; Dian Berliansyah Putra
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 4
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i4.232

Abstract

Digital transformation in education requires teachers to possess adequate digital literacy and technical competencies to effectively manage the learning process. However, the implementation of deep learning-based instruction still faces several challenges, including unequal levels of teachers' digital literacy and the need to optimize technical training programs. This study aims to examine the influence of digital literacy and human resource technical training on the effectiveness of instructional management in deep learning at SMPN 21 Kota Bekasi, both partially and simultaneously. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 55 teachers using a saturated sampling technique. The findings reveal that digital literacy has a positive and significant effect on instructional management effectiveness, with a t-value of 4.476, exceeding the t-table value of 1.984, and a significance level of 0.000 < 0.05. Human resource technical training also has a positive and significant effect, with a t-value of 6.334 > 1.984 and a significance level of 0.000 < 0.05. Simultaneously, both variables have a positive and significant effect on instructional management effectiveness, as indicated by an F-value of 423.957 > 3.18 and a significance level of 0.000 < 0.05. The Adjusted R Square value of 0.938 indicates that digital literacy and HR technical training explain 93.8% of the variance in instructional management effectiveness, while the remaining 6.2% is influenced by other variables outside the scope of this study.
Co-Authors Alia Rahmawati Dian Berliansyah Putra Pantja Adiguna Muharram