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All Journal E-Journal Graduate MANNERS Management and Entrepreneurship Journal Journal of Applied Community Engagement (JACE) West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Ronny Trian Surbakti
Universitas Katolik Parahyangan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN GOLONGAN 1 DI UNIVERSITAS KATOLIK PARAHYANGAN Ronny Trian Surbakti
E-Journal Graduate Unpar Vol. 1 No. 2 (2014): Part A - Economics
Publisher : E-Journal Graduate Unpar

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Abstract

Abstrak : penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja terhadap kinerja pada karyawan golongan 1 di UNPAR. Karyawan golongan 1 di UNPAR terbagi menjadi beberapa bagian seperti satuan pengamanan (satpam), supir dan pekarya.Objek Penelitian iniadalah karyawan golongan 1 di lingkungan Universitas Katolik Parahyangan yang berjumlah 146.Peneliti hendak mengetahui pengaruh motivasi terhadap kinerja karyawan golongan 1 di UNPAR. Adapun penelitian ini menggunakan motivasi kerja sebagai variabel independen dan kinerja karyawan sebagai variabel dependen.Analisis yang digunakan meliputi uji validitas, uji reliabilitas, uji model dan analisis regresi linier. Berdasarkan uji-t yang dilakukan dan hasil analisis regresi linier dapat diketahui bahwa motivasi kerja berpengaruh positif dan signifikan terhadap kinerja. Kata Kunci : Motivasi Kerja, Kinerja Karyawan  this research aim to know and analysis of how work motivation influence employee performance, especialy on karyawan golongan 1 in UNPAR. Karyawan golongan 1 in UNPAR devided into security, driver and office boy (pekarya). The object researches are 146karyawan golongan 1 on Parahyangan catholic university. This research using work motivation as the independent variable and performance employees as the dependent variable.The analysis used, covering test the validity of test reliabilitas, test a model and linear regression analysis.Based on the result analysis uji-t done and linear regression can be known that motivation work influential positive and significantly affect the performance. Keywords: Motivation, Performance
ANALISIS PELUANG DAN TANTANGAN INDUSTRI COWORKING SPACE STUDI KASUS: CO&CO WORKING SPACE BANDUNG Ronny Trian Surbakti; Lilian Danil
Management and Entrepreneurship Journal Vol 3 No 1 (2020): Maret
Publisher : Universitas Nurtanio Bandung

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ABSTRAK Perkembangan industri Coworking Space (ruang kerja bersama) di Indonesia dalam beberapa tahun terakhir mengalami peningkatan yang signifikan, berdasarkan data asosiasi coworking Indonesia tahun 2018, tercatat dari semula hanya sekitar 40 Coworking Space (2013) kini menjadi 200, atau meningkat sebanyak 400%. Peningkatan ini tidak lepas dari perkembangan bisnis start up serta peran serta UMKM yang mulai melek dengan digitalisasi dan membutuhkan tempat yang dapat memfasilitasi mereka untuk berkolaborasi. Hal tersebut memunculkan pertanyaan bagaimana peluang dan tantangan industri tersebut dimasa depan? Kenyataannya banyak permasalahan yang dihadapi seperti belum teredukasinya masyarakat akan konsep Coworking Space, serta regulasi yang belum jelas mengenai bagaimana peraturan baku mengenai bisnis penyediaan ruang kerja bersama (Coworking Space). Objek  penelitian ini dilakukan bisnis Coworking Space di kota bandung khususnya pada Co&Co Working Space Bandung. Tujuan penelitian ini adalah (1) untuk mengidentifikasi pola bisnis Coworking Space di kota bandung ; (2) mengidentifikasi peluang dan tantangan bisnis tersebut dengan menggunakan analisa SWOT. Dalam penelitian ini, informasi diperoleh melalui metode observasi, wawancara serta studi literatur mengenai data yang berhubungan dengan topik penelitian. Kerjasama dengan pemerintah juga dirasakan perlu apalagi mengingat bahwa kota Bandung pada saat ini sedang gencar mendorong industri diberbagai bidang dengan pengetahuan akan teknologi digital, membuat peluang akan industri coworking space di kota Bandung. Saran bagi penelitian ini adalah diharapkan peran serta pelaku industri coworking space seperti Co&Co working space untuk lebih aktif dalam memberikan pemahaman kepada masyarakat luas termasuk kepada segmen pasar milenials saran lain bagi penelitian selanjutnya adalah agar peneliti lain dapat menambah objek penelitian lainnya yang berada di dalam dan luar kota Bandung.Kata kunci : Coworking Space, SWOT analysis, Co&Co Working Space, Bandung
ANALISA PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM PEMASARAN KAMPUS Ronny Trian Surbakti; Dianta Hasri Natalius Barus
Management and Entrepreneurship Journal Vol 4 No 1 (2021): Maret
Publisher : Universitas Nurtanio Bandung

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Abstract

ABSTRAKTujuan dari tulisan ini adalah penulis ingin memberikan gambaran fenomena media sosial yang semakin meningkat saat ini di masyarakat. Hal ini membuat dalam proses pengambilan keputusan terdapat pertimbangan yang diperoleh dari sebuah media sosial. Salah satu media sosial yang saat ini banyak diakses oleh masyarakat pada umumnya adalah Instagram. Dari hasil survey yang dilakukan, terdapat fakta bahwa Media sosial instragram mempunyai dampak terhadap penentuan calon konsumen dalam pengambilan keputusan, khususnya dalam kasus ini adalah penentuan dalam memilih universitas sebagai lanjut pendidikan tingkat tinggi. Dengan adanya hasil ini, diharapkan pemasar dalam hal ini universitas dapat lebih memperhatikan penggunaan media sosial sebagai salah satu strategi pemasaran yang efektif dalam meningkatkan engagement terhadap calon konsumen yang potensial.Kata Kunci : Media Sosial, Instagram, Komunikasi Pemasaran, Kampus
ANALISA DAN PENGEMBANGAN PEMASARAN PERGURUAN TINGGI DI INDONESIA Dianta Hasri Natalius Barus; Ronny Surbakti
Management and Entrepreneurship Journal Vol 5 No 2 (2022): Oktober
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/manners.v5i2.525

Abstract

Abstract University is an institution which have a rapid growing market in Indonesia. One of the strategic sector in Indonesian market. Each year more than 1,5 millions students graduated from senior high school. yet the competition become more difficult. There are about 120 public universities with big names and become more independent nowadays, and about 3000 private unversities around Indonesia. The competition also comes from dynamic market perception, especially for millenial and post millenial. Further found that 50% of them are willing to choose private universities rather than public university, it means the competition become thighter. University now must change the way they communicate on integrated media, moreover when the Covid-19 pandemic is over. Keywords Higher Education Marketing, Campus Marketing Abstrak Perguruan Tinggi merupakan sebuah institusi dengan tingkat pertumbuhan permintaan yang semakin tinggi di Indonesia. Sektor pendidikan menjadi salah satu sektor strategis, karena Indonesia memiliki jumlah siswa lebih dari 1,5 juta yang lulus dari SMA setiap tahunnya. Namun jumlah pasar yang besar tersebut memiliki persaingan yang semakin ketat. Selain terdapat sekitar 120 perguruan tinggi negeri yang semakin independen dan mempunyai nama besar, pertumbuhan kampus swasta juga semakin tinggi, hingga saat ini sudah ada sekitar 3000-an perguruan tinggi swasta di seluruh Indonesia. Persaingan juga berasal dari persepsi pasar yang dinamis mengalami perubahan, khususnya pada segmen generasi millenial dan post millenial. Saat ini preferensi pemilihan oleh generasi tersebut mendekati 50% ke kampus swasta, dan sisanya ke negeri. Artinya persaingan semakin ketat. Perguruan tinggi saat ini harus melakukan perubahan strategi komunikasi terintegrasi, khususnya setelah masa pandemi Covid 19 berakhir. Keywords Pemasaran Perguruan Tinggi, Pemasaran Kampus
Penguatan Ketrampilan Vokasional Digital Pelajar dan Guru SMA di Kota Bandung Manurung, Elvy Maria; Ida Nuraida; Nina Septina; Surbakti, Ronny Trian
Journal of Applied Community Engagement Vol 3 No 2 (2023): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v3i2.725

Abstract

The gap between higher education graduates who are ready to use and those accepted to work in the industrial world shows that there is a problem between the link and match between higher education and industry. The Ministry of Education and Culture calls for curriculums that are not in line with industry needs to be corrected. The low competency and skills of graduates become a source of problems with the absorption of higher education graduates. In addition to the acceleration of technology, especially in the field of digitalization which has developed rapidly during the Covid-19 pandemic, it has encouraged the development of Vocational Education as a national issue. The community service carried out by the UNPAR Vocational Program in 2023 is intended to answer these challenges by providing vocational training to several high school and vocational school students and teachers. Through this community service activity, with practical materials such as digital administration offices, entrepreneurship, digital marketing, simple financial recording, and e-sport management; has proven to be able to help students and teachers because it can be implemented immediately. Vocational Education as an alternative to further study in higher education is expected to continue to develop its learning materials and make new breakthroughs or innovation so that its existence can be recognized by the community especially students, parents, and teachers in high school or vocational schools. In this way, the problem of link-match between graduates and workforce qualifications needed in the industry can be more well-connected and appropriate.
The Role of Virtual Reality to Enhance Learning Motivation: A Bibliometric Analysis Surbakti , Ronny Trian
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1158

Abstract

The rapid advancement of virtual reality (VR) technology has sparked interest in its potential use in educational settings. This study investigates how virtual reality could enhance learning motivation using a bibliometric analysis of scholarly works published between 2020 and 2024. The primary objectives are to identify significant research trends, notable works, and emerging subjects in the literature. 300 relevant articles were collected from Scopus, which served as the data source. The analysis was done using bibliometric tools such as VOS viewer. The study focused on co-authorship networks, citation patterns, and phrase co-occurrence in order to map the research landscape. The results demonstrate that interest in VR's potential to raise learning motivation is growing, with interdisciplinary collaborations at foreign institutions playing a significant role in this trend. The significance of integrating technology, creating immersive learning environments, and the psychological impacts of virtual reality on student engagement are highlighted in important findings. Despite the positive advancements, accessibility issues and constraints in long-term impact research were discovered. This research contributes to the body of knowledge currently in existence and offers useful information for academics, educators, and policymakers with its in-depth examination of Virtual Reality's effect on educational motivation. More research is required to close the gaps observed to fully realize the potential of virtual reality in education.
The Role of Virtual Reality to Enhance Learning Motivation: A Bibliometric Analysis Ronny Trian Surbakti
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1158

Abstract

The rapid advancement of virtual reality (VR) technology has sparked interest in its potential use in educational settings. This study investigates how virtual reality could enhance learning motivation using a bibliometric analysis of scholarly works published between 2020 and 2024. The primary objectives are to identify significant research trends, notable works, and emerging subjects in the literature. 300 relevant articles were collected from Scopus, which served as the data source. The analysis was done using bibliometric tools such as VOS viewer. The study focused on co-authorship networks, citation patterns, and phrase co-occurrence in order to map the research landscape. The results demonstrate that interest in VR's potential to raise learning motivation is growing, with interdisciplinary collaborations at foreign institutions playing a significant role in this trend. The significance of integrating technology, creating immersive learning environments, and the psychological impacts of virtual reality on student engagement are highlighted in important findings. Despite the positive advancements, accessibility issues and constraints in long-term impact research were discovered. This research contributes to the body of knowledge currently in existence and offers useful information for academics, educators, and policymakers with its in-depth examination of Virtual Reality's effect on educational motivation. More research is required to close the gaps observed to fully realize the potential of virtual reality in education.
The Role of Virtual Reality to Enhance Learning Motivation: A Bibliometric Analysis Surbakti , Ronny Trian
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1158

Abstract

The rapid advancement of virtual reality (VR) technology has sparked interest in its potential use in educational settings. This study investigates how virtual reality could enhance learning motivation using a bibliometric analysis of scholarly works published between 2020 and 2024. The primary objectives are to identify significant research trends, notable works, and emerging subjects in the literature. 300 relevant articles were collected from Scopus, which served as the data source. The analysis was done using bibliometric tools such as VOS viewer. The study focused on co-authorship networks, citation patterns, and phrase co-occurrence in order to map the research landscape. The results demonstrate that interest in VR's potential to raise learning motivation is growing, with interdisciplinary collaborations at foreign institutions playing a significant role in this trend. The significance of integrating technology, creating immersive learning environments, and the psychological impacts of virtual reality on student engagement are highlighted in important findings. Despite the positive advancements, accessibility issues and constraints in long-term impact research were discovered. This research contributes to the body of knowledge currently in existence and offers useful information for academics, educators, and policymakers with its in-depth examination of Virtual Reality's effect on educational motivation. More research is required to close the gaps observed to fully realize the potential of virtual reality in education.
The Role of Virtual Reality to Enhance Learning Motivation: A Bibliometric Analysis Surbakti , Ronny Trian
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1158

Abstract

The rapid advancement of virtual reality (VR) technology has sparked interest in its potential use in educational settings. This study investigates how virtual reality could enhance learning motivation using a bibliometric analysis of scholarly works published between 2020 and 2024. The primary objectives are to identify significant research trends, notable works, and emerging subjects in the literature. 300 relevant articles were collected from Scopus, which served as the data source. The analysis was done using bibliometric tools such as VOS viewer. The study focused on co-authorship networks, citation patterns, and phrase co-occurrence in order to map the research landscape. The results demonstrate that interest in VR's potential to raise learning motivation is growing, with interdisciplinary collaborations at foreign institutions playing a significant role in this trend. The significance of integrating technology, creating immersive learning environments, and the psychological impacts of virtual reality on student engagement are highlighted in important findings. Despite the positive advancements, accessibility issues and constraints in long-term impact research were discovered. This research contributes to the body of knowledge currently in existence and offers useful information for academics, educators, and policymakers with its in-depth examination of Virtual Reality's effect on educational motivation. More research is required to close the gaps observed to fully realize the potential of virtual reality in education.
Co-Authors Barus, Dianta Hasri Natalius Elvy Maria Manurung Ida Nuraida Lilian Danil Nina Septina