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All Journal JOURNAL EDUCATIONAL MANAGEMENT REVIEWS AND RESEARCH
Sri Rahmi
Manajemen Pendidikan Islam, Ilmu Tarbiyah dan Keguruan, UIN Ar Raniry, Banda Aceh
Education Languange, Linguistic, Communication & Media Social Sciences

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KEPEMIMPINAN STRATEGIS KEPALA SEKOLAH DALAM MEMBANGUN CITRA SEKOLAH UNGGUL: STUDI KASUS DI SMA AL AULIA Dewi Purwati; Sri Rahmi; Zaedun Na'im; Adawiyah; Ima Rahmawati
JOURNAL EDUCATIONAL MANAGEMENT REVIEWS AND RESEARCH Vol 4 No 1 (2025): Juni 2025
Publisher : PROGRAM STUDI MANAJEMEN PENDIDIKAN ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/emrr.v4i1.746

Abstract

The school principal holds a strategic role in building a superior school image, especially in addressing the challenges of 21st-century education. This study aims to describe the strategies employed by the principal in enhancing the school's image at SMA Al Aulia. A qualitative approach with a case study method was adopted. Data were collected through in-depth interviews, observations, and document analysis. The findings reveal that the principal implemented transformational leadership strategies, strengthened school culture, improved the quality of academic and non-academic services, and optimized public communication and the use of digital media. These strategies have proven effective in increasing public trust and reinforcing the school's positioning as a competitive educational institution. This study enriches the discourse on educational leadership and offers empirical contributions to models of school image development.
Co-Authors Adawiyah Dewi Purwati Ima Rahmawati Zaedun Na'im