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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Bahtiar
Universitas Sultan Ageng Tirtayasa
Economics, Econometrics & Finance Social Sciences

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Pengaruh Literasi Keuangan Syariah, Persepsi Kemudahan, Persepsi Kegunaan, Fitur Layanan dan Keamanan Terhadap Minat Menggunakan E-Money Linkaja Syariah (Studi Kasus pada Generasi Z di Kota Serang) Bahtiar; Moh Mukhsin; Isti Nuzulul Atiah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i3.27036

Abstract

This research aims to analyze the influence of sharia financial literacy, perceived convenience, perceived usefulness, service features and security on interest in using LinkAja Syariah e-money among generation Z in Serang City. This research uses a quantitative approach with associative methods. Primary data was collected through questionnaires distributed to 290 generation Z respondents using cluster sampling techniques. Partial test results show that sharia financial literacy, perceived convenience, perceived usefulness, and service features have a positive and significant effect on interest in using LinkAja Syariah e-money. However, the security variable has no significant effect. Simultaneous test results state that all variables together have a significant effect on interest in use. These findings reinforce the importance of sharia literacy and perceived ease of technology in encouraging the adoption of e-money based on sharia principles. Keyword: E-Money, Interest in Using, LinkAja Syariah, Perception of Convenience, Perception of Usefulness, Security, Service Features, Sharia Financial Literacy
Co-Authors Isti Nuzulul Atiah Mukhsin, Moh.