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All Journal CandraRupa: Journal of Art, Design, and Media
Bayu Setiawan
University of Pembangunan Nasional Veteran Jawa Timur
Arts Humanities

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PENGEMBANGAN IDENTITAS VISUAL SEBAGAI NARASI EKOLOGIS MANGROVE CORNER SURABAYA MENERAPKAN DESIGN INNOVATION PROCESS Bayu Setiawan; Ririn Puspita Tutiasri; Dedin Finatsiyatull Rosida
CandraRupa : Journal of Art, Design, and Media Vol. 5 No. 2 (2026): Vol.5 No.2, October (2026)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/candrarupa.v5i2.1572

Abstract

This study explores the development of an integrated visual identity system and educational media for Mangrove Corner Surabaya, a community-based ecological initiative. The research is driven by challenges regarding inconsistent visual identity, inadequate visual displays, and limited public engagement with the conservation area. To address these issues, the study employs Vijay Kumar’s Design Innovation Process framework through seven systematic modes: Sense Intent, Know Context, Know People, Frame Insights, Explore Concepts, Frame Solutions, and Realize Offerings. This collaborative approach engages key stakeholders to collect field data, analyze visitor behavior, and synthesize actionable insights. The results yield a comprehensive visual identity system comprising a flexible logo system, color palette, typography guidelines, and sustainable merchandise (t-shirts, tote bags, and tumblers) that reinforce ecological values. Furthermore, a holistic media integration is realized through infographics, educational panels, and audiovisual media, creating an immersive environment that enhances visitor experience and learning. Testing demonstrates significant improvements about 40% in brand recognition, interactivity, and emotional engagement among stakeholders. The study concludes that a structured design innovation approach effectively amplifies the communication of ecological values, while suggesting further exploration for broader implementation.
KREDIBILITAS SINTETIS DALAM IKLAN ENDORSEMENT DEEPFAKE: ANALISIS SEMIOTIKA MULTIMODAL DI MEDIA SOSIAL INDONESIA Faiz Miftahul Huda; Ernawati Ernawati; Bayu Setiawan; Risma Andini
CandraRupa : Journal of Art, Design, and Media Vol. 5 No. 2 (2026): Vol.5 No.2, October (2026)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/candrarupa.v5i2.1580

Abstract

Deepfake endorsement advertisements that attach the faces and voices of well known Indonesian figures to online gambling sites and investment schemes have become a recurring form of digital fraud. This study examines how such advertisements construct credibility for an endorsement that never took place. Using a qualitative multiple case design with multimodal semiotic analysis, it combines the meaning transfer model of celebrity endorsement, the three dimensions of source credibility, and the grammar of visual design. Seven cases from 2024 to 2026, each declared synthetic by fact checkers, by the impersonated figure, or by the institution concerned, were purposively selected and analysed through the documentation in verification reports. The analysis shows that synthetic credibility is assembled in three cumulative layers. The first layer appropriates the credibility dimension already attached to a public persona: expertise for financial officials and business leaders, trustworthiness for journalists and news presenters, and attractiveness for entertainers. The second layer fabricates the fit between endorser and product through scripts of ownership, generosity, insider access, and success testimony, so that a figure with no relation to gambling appears to have a reason to recommend it. The third layer converts that credibility into action through direct address or overheard testimony, concrete financial promises, and exit routes to external links or private messaging groups. The study concludes that the decisive weakness of these advertisements lies in their fabricated endorsement relation rather than in their technical realism, and it proposes endorser consent verification and fit literacy as complements to technical detection in design education and platform governance
Co-Authors Dedin Finatsiyatull Rosida Ernawati Ernawati Ririn Puspita Tutiasri Risma Andini