<![CDATA[Traditional games are part of cultural heritage that not only function as entertainment, but also contain social values and character education. Technological developments have caused traditional games to be played less frequently, so revitalization efforts are needed through the school environment. This study aims to describe the revitalization of traditional games through the Gema Merdeka program and identify characters that appear during activities at SMP Negeri 9 Samarinda. The research method used is qualitative descriptive with a case study approach. Data were collected through observation and documentation of the implementation of three traditional games, namely gobak sodor, sack racing, and tug-of-war. The results of the study show that the Gema Merdeka program can be a means of reviving traditional games through fun activities and involving active participation of students. During the activity, students showed enthusiasm, interaction, and involvement in participating in games. The characters that emerged included cooperation, mutual cooperation, sportsmanship, discipline, responsibility, and honesty. Students learn to coordinate with friends, obey the rules, carry out their respective roles, respect each other, and accept the results of the competition sportively. Thus, the revitalization of traditional games through the Gema Merdeka program not only supports cultural preservation but also has the potential to be a medium for strengthening students' character and sense of nationality through school activities that combine culture, creativity, and direct play experiences]]>
