Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Tourism Sustainability
Sherly Rakasiwi Putri Utomo
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
AI and Spiritual Compatibility: Examining Human-Technology Interaction in Gen-Z Muslim Pilgrimage Chandra Budhi Septyandi; Sherly Rakasiwi Putri Utomo
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.183

Abstract

This study investigates the adoption of artificial intelligence (AI) in domestic Islamic pilgrimage (ziarah) among urban Generation Z Muslims in Indonesia. Using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach, the study tests a conceptual model that incorporates perceived usefulness, AI-spiritual compatibility, trust in AI-generated religious content, perceived social norms, attitude, behavioral intention, and actual use behavior. Based on responses from 323 participants, the results indicate that attitude toward AI-assisted pilgrimage is the strongest predictor of both intention and actual usage. Perceived usefulness, trust, and social norms also significantly influence behavioral outcomes, while AI-spiritual compatibility exerts a weaker yet positive effect. These findings suggest that a combination of individual evaluation and socio-cultural context shapes the adoption of spiritual technology. The study contributes to the growing discourse on digital religion by demonstrating how AI can facilitate meaningful religious experiences. Implications for developers, religious leaders, and policymakers are discussed, along with directions for future research.
Co-Authors Septyandi, Chandra Budhi