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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Muhammad Fazar Al Farizi
Politeknik Negeri Lampung
Humanities

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Sanitation Transparency on Social Media and Its Influence on Guest Trust, Hotel Image, and Satisfaction Indah Sugiarti; Tuti Iriani; Yudha Sakti Pratama; Shella Nabilla Khoerunnisa; Siti Syumaeroh; Muhammad Fazar Al Farizi
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 3 (2026): October 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i3.5102

Abstract

Hotels increasingly treat sanitation as a signal of reputation and health assurance after the pandemic, yet many still do not communicate their standards openly. This study aims to analyze the influence of hotel sanitation standard transparency on social media on guest trust, hotel image, and customer satisfaction in Tasikmalaya City. Grounded in Signaling Theory, the study used an associative quantitative approach with a cross-sectional online questionnaire completed by 100 guests or prospective guests of eight star-rated hotels, recruited through purposive sampling. Data were analyzed with IBM SPSS Statistics 26 using validity, reliability, classical assumption, and simple linear regression tests. Sanitation transparency had a positive and significant relationship with guest trust (b = 0.755, p 0.001, R² = 0.751), hotel image (b = 0.728, p 0.001, R² = 0.577), and customer satisfaction (b = 0.859, p 0.001, R² = 0.673), so all three hypotheses were supported. Transparent digital hygiene communication therefore works as a credible quality signal that reduces consumer skepticism. Hotel managers should treat sanitation disclosure on social media as a core communication strategy, and local tourism authorities may develop guidelines for digital hygiene communication.
Co-Authors Indah Sugiarti Shella Nabilla Khoerunnisa Siti Syumaeroh Tuti Iriani Yudha Sakti Pratama