Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Center of Economic Students Journal (CSEJ)
Mughanewari Sahadevan
Management & Science University, Selangor, Malaysia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Transformation Readiness And Micro-Enterprise Business Sustainability In Academic Environments: Cross-Country Study Of Indonesia And Malaysia Alham Dudistira; Ade Ikhlas Amal Alam; Qistina Tamara Zafira Binti Arif Mustika Jufriansyah; Mughanewari Sahadevan
Center of Economic Students Journal Vol. 9 No. 3 (2026): Juli - September (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/cesjv9i3.1879

Abstract

The acceleration of retail payment system digitalization in Southeast Asia has created significant adaptation pressures for the micro-enterprise sector, particularly those operating within academic community ecosystems. This study aims to comprehensively analyze how digital transformation readiness affects the business sustainability of micro-entrepreneurs through a cross-country perspective in Indonesia and Malaysia. Employing a qualitative approach with a multi-case study design, data collection was conducted online through an open-ended questionnaire instrument administered to two clusters of micro-enterprises in higher education zones in Malaysia (Kedah) and Indonesia (Makassar). The acquired data were analyzed using the qualitative content analysis method of the Miles, Huberman, and Saldaña model. The results reveal identical universal patterns across both countries; operational convenience and asset security serve as the primary drivers of digital readiness among entrepreneurs. Conversely, the main systemic inhibitors in both nations center on the instability of public wireless network infrastructures and technical latencies in financial applications. Despite facing these structural constraints, the adoption of digital payments is proven to be a fundamental instrument for micro-enterprises in maintaining turnover stability and operational resilience to respond to the digital consumption behavior of the modern academic community.
Co-Authors Ade Ikhlas Amal Alam Alham Dudistira Qistina Tamara Zafira Binti Arif Mustika Jufriansyah