<![CDATA[Sugarcane is a strategic plantation commodity in meeting national sugar needs. However, the low use of certified sugarcane seeds is a factor inhibiting the optimization of sugarcane productivity in East Java. This study aims to analyze farmers' perceptions of certified sugarcane seeds, identify internal and external factors influencing the development of certified sugarcane seed agribusiness at UPT PPBTP of East Java Province, and formulate its development strategies. The study used a qualitative approach with a case study method involving 34 respondents, consisting of 30 sugarcane farmers and 4 UPT PPBTP managers, selected through purposive and random sampling. Data were collected through semi-structured interviews and field observations, then analyzed using qualitative descriptive analysis, SWOT, and QSPM. The results showed that farmers' perceptions of certified sugarcane seeds were generally positive, particularly regarding seed quality and productivity improvement, although prices were still considered expensive. The IFAS analysis indicated that UPT PPBTP has strengths in the availability of seed source gardens and experienced technical human resources, yet faces weaknesses in budget constraints and limited distribution. The EFAS analysis revealed opportunities from increasing national sugar demand and government policy support for sugar self-sufficiency, amid threats from non-certified seed competition and climate change. Based on the QSPM, the recommended priority strategy is increasing production volume through modern sugarcane seed cultivation technology to support the sustainability of certified sugarcane seed agribusiness in East Java.]]>
