<![CDATA[This study aims to analyze the prospects of Indonesian coffee exports in the ASEAN and European markets using the Export Product Dynamics (EPD) approach in order to determine the competitive position and export development opportunities in each region. The study employs a quantitative method using secondary time-series data for the period 2015–2024 obtained from the United Nations Comtrade. The research object comprises Indonesian coffee exports under Harmonized System (HS) code 0901, which covers green (unroasted) coffee, roasted coffee, and their derivative products. The analysis uses the Export Product Dynamics method, which maps export positions into four quadrants, namely Rising Star, Falling Star, Lost Opportunity, and Retreat, based on the growth of Indonesia's export market share and the growth of the world market share. The results show that Indonesian coffee exports in both the ASEAN and European markets are in the Lost Opportunity position, with an X-axis value of −0.02% and a Y-axis value of 0.03%. This condition indicates that the growth in coffee demand in both regions has not been matched by an increase in Indonesia's market share, while most of the comparator countries are in the Rising Star position. These findings highlight the need to strengthen competitiveness through improved product quality, compliance with quality and sustainability standards, supply chain efficiency, stronger promotion strategies, and export market diversification so that Indonesia's position can shift toward the Rising Star category.]]>
