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All Journal Community Engagement and Emergence Journal (CEEJ) Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Aghnia Fadilla
Universitas Muhammadiyah Surakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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Menciptakan hubungan jangka panjang analisis konsumen akhir dan konsumen bisnis Maritza Luthfi Hasna; Elsa Rindy Viantika; Madya Desyana Nur Abibah; Aghnia Fadilla; Henitya Sekar Wahyuningtyas; Visel Westzona
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 3 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i3.646

Abstract

In an increasingly competitive business world, building and maintaining long-term relationships with consumers has become a crucial strategy for achieving sustainable competitive advantage. This study aims to analyze different approaches to creating long-term relationships with two types of consumers: end consumers and business consumers. The objective of this study is to understand the factors that influence loyalty, satisfaction, and customer engagement in both segments, as well as the strategies implemented by companies to establish enduring relationships. The research method used in this study is a qualitative approach based on literature review, analyzing relationship marketing theories, and observing best practices adopted by global companies such as Apple, Toyota, and McDonald's. The study explores how companies devise communication strategies, after-sales services, and technology to strengthen relationships with end consumers and business consumers. Additionally, the research examines how companies analyze consumer needs and behaviors to create more personal and mutually beneficial relationships. The findings of the research indicate that end consumers are more responsive to emotional and personal approaches, such as personalized services and in-depth brand experiences. In contrast, business consumers prioritize reliability, efficiency, and professional relationships based on long-term economic value. By using different approaches tailored to the characteristics of each segment, companies can create more stable and productive long-term relationships. The conclusion of this study is that building long-term relationships with consumers requires strategies tailored to the specific needs of each segment. Companies need to leverage technology, effective communication, and optimal after-sales services to maintain consumer engagement. By understanding the characteristics and expectations of both end consumers and business consumers, companies can strengthen their relationships and create mutually beneficial long-term profits.   
Pengaruh Perencanaan Anggaran Terhadap Kinerja Pembangunan Daerah Dengan Efektivitas Realisasi Anggaran Sebagai Variabel Mediasi Pada Pemerintah Kota Surakarta Periode 2020–2024 Aghnia Fadilla; Wuryaningsih Dwi Lestari
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i6.12275

Abstract

Penelitian ini bertujuan menganalisis pengaruh perencanan anggaran terhadap kinerja pembangunan daerah, pengaruh efektivitas realisasi anggaran terhadap kinerja pembangunan daerah, serta peran mediasi efektivitas realisasi anggaran pada Pemerintah Kota Surakarta periode 2020-2024. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder dari APBD, Laporan Realisasi Anggaran, serta indikator IPM, kemiskinan, dan pertumbuhan ekonomi. Metode analisis meliputi statistik deskriptif, regresi linear berganda, dan uji Sobel. Hasil penelitian menunjukkan bahwa perencanaan anggaran berpengaruh signifikan terhadap IPM dan kemiskinan, tetapi tidak terhadap pertumbuhan ekonomi. Efektivitas realisasi anggaran tidak berpengaruh signifikan terhadap ketiga indikator kinerja. Uji Sobel membuktikan bahwa efektivitas realisasi anggaran tidak berperan sebagai variabel mediasi. Dengan demikian, rantai kausal antara perencanaan, realisasi,dan kinerja pembangunan di Kota Surakarta periode 2020-2024 terputus.
Co-Authors Elsa Rindy Viantika Henitya Sekar Wahyuningtyas Madya Desyana Nur Abibah Maritza Luthfi Hasna Visel Westzona Wuryaningsih Dwi Lestari