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All Journal Jurnal Mirai Management Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Henitya Sekar Wahyuningtyas
Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Menciptakan hubungan jangka panjang analisis konsumen akhir dan konsumen bisnis Maritza Luthfi Hasna; Elsa Rindy Viantika; Madya Desyana Nur Abibah; Aghnia Fadilla; Henitya Sekar Wahyuningtyas; Visel Westzona
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 3 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i3.646

Abstract

In an increasingly competitive business world, building and maintaining long-term relationships with consumers has become a crucial strategy for achieving sustainable competitive advantage. This study aims to analyze different approaches to creating long-term relationships with two types of consumers: end consumers and business consumers. The objective of this study is to understand the factors that influence loyalty, satisfaction, and customer engagement in both segments, as well as the strategies implemented by companies to establish enduring relationships. The research method used in this study is a qualitative approach based on literature review, analyzing relationship marketing theories, and observing best practices adopted by global companies such as Apple, Toyota, and McDonald's. The study explores how companies devise communication strategies, after-sales services, and technology to strengthen relationships with end consumers and business consumers. Additionally, the research examines how companies analyze consumer needs and behaviors to create more personal and mutually beneficial relationships. The findings of the research indicate that end consumers are more responsive to emotional and personal approaches, such as personalized services and in-depth brand experiences. In contrast, business consumers prioritize reliability, efficiency, and professional relationships based on long-term economic value. By using different approaches tailored to the characteristics of each segment, companies can create more stable and productive long-term relationships. The conclusion of this study is that building long-term relationships with consumers requires strategies tailored to the specific needs of each segment. Companies need to leverage technology, effective communication, and optimal after-sales services to maintain consumer engagement. By understanding the characteristics and expectations of both end consumers and business consumers, companies can strengthen their relationships and create mutually beneficial long-term profits.   
Pengaruh Persyaratan Pengalaman Kerja Dan Batasan Usia Terhadap Minat Melamar Kerja Melalui Perceived Behavioral Control Pada Mahasiswa Di Solo Henitya Sekar Wahyuningtyas; Nur Achmad
Jurnal Mirai Management Vol 12, No 1
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v12i1.12933

Abstract

Penelitian ini menganalisis pengaruh persyaratan pengalaman kerja dan batasan usia terhadap minat melamar kerja dengan Perceived Behavioral Control (PBC) sebagai mediator pada mahasiswa dan fresh graduate di Solo Raya. Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional. Data dikumpulkan melalui kuesioner skala Likert lima poin dari 195 responden yang dipilih menggunakan purposive sampling. Analisis dilakukan dengan PLS-SEM menggunakan SmartPLS 3.29. Hasil menunjukkan bahwa persyaratan pengalaman kerja tidak berpengaruh signifikan terhadap minat melamar kerja (p=0,090), sedangkan batasan usia berpengaruh positif dan signifikan (p=0,027). Persyaratan pengalaman kerja berpengaruh signifikan terhadap PBC (p
Co-Authors Aghnia Fadilla Elsa Rindy Viantika Madya Desyana Nur Abibah Maritza Luthfi Hasna Nur Achmad Visel Westzona