<![CDATA[Purpose – This study aims to formulate a comprehensive business plan for Nyoret.ok, a creative economy enterprise specializing in custom frames and acrylic crafts. The research seeks to address challenges related to production capacity, digital marketing, and product differentiation in order to improve competitiveness, expand market reach, and support sustainable business growth. Design/Methodology/Approach – This study employs a descriptive research approach. Data were collected through interviews, observations, and documentation of the company’s internal and external conditions. The analysis was conducted using several strategic business tools, including the Business Model Canvas (BMC), SWOT analysis, Segmentation–Targeting–Positioning (STP), the 4P marketing mix, and investment feasibility analysis. Findings – The findings indicate that Nyoret.ok has strong potential for further development when supported by proper business planning. The proposed strategies focus on improving production capabilities, strengthening digital marketing activities, and enhancing product differentiation. The investment feasibility analysis also confirms that the business plan is viable, providing opportunities for increased competitiveness, wider market reach, and sustainable growth in the craft industry. Originality/Value – This study contributes practical insights into business planning for creative economy enterprises by integrating strategic management tools, marketing analysis, and financial feasibility assessment. The proposed framework provides a reference for craft-based businesses seeking to overcome market competition, develop unique product offerings, and achieve sustainable growth.]]>
