<![CDATA[Purpose – This study aims to formulate actionable strategies for Capunglam in developing its worm bin product as a sustainable household organic waste management solution. The research seeks to address Indonesia’s organic waste management challenges by integrating environmental sustainability with socioeconomic development objectives. Design/Methodology/Approach – This study employs a qualitative case study approach. Data were analyzed using strategic management tools, including SWOT analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). These methods were applied to evaluate internal capabilities, external conditions, and prioritize appropriate business development strategies. Findings – The findings indicate that Capunglam has strong market potential and product innovation advantages in sustainable organic waste management. However, the company faces challenges related to limited production capacity and insufficient market education. The priority strategies identified include strengthening digital marketing and educational programs, improving production capacity and human resource capabilities, and expanding through product diversification and strategic partnerships. These strategies are expected to enhance competitiveness, increase public awareness, and support sustainable economic and environmental development. Originality/Value – This study contributes to sustainable business and environmental management literature by providing a strategic framework for developing household organic waste management solutions through a circular economy approach. The integration of SWOT, IFE, EFE, IE Matrix, and QSPM provides a comprehensive decision-making model that can assist sustainability-oriented enterprises in improving competitiveness while creating environmental value.]]>
