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All Journal Jurnal Ilmiah Mahasiswa FEB Erudio: Journal of Educational Innovation Ekonomi Bisnis Asia-Pacific Management and Business Application Hasanuddin Economics and Business Review Jurnal Istiqro' Jurnal Karinov Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Adelia Shabrina Prameka
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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KONTRIBUSI PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH (PAD) KABUPATEN MALANG (Studi pada Dinas Pendapatan Pengelolaan Keuangan dan Aset Kabupaten Malang) Adelia Shabrina Prameka; Nur Khusniyah Indrawati
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.615 KB)

Abstract

Kabupaten Malang was given opportunity to explore the potential of financial resources by setting taxes and charges for the region to increase the acceptance of PAD. The research aims to analyze the contribution and effectiveness local taxation and charges  to the PAD of Kabupaten Malang during the last five years (2007-2011). The object in this research is an area of Kabupaten Malang, research focusing to discuss about the PAD, local taxation, and local charges. Research type in this study was a descriptive. Analysis of local taxation and local charges to the PAD in the research carried out using the contributions analysis tax and charges to the total PAD each year and the effectiveness ratio of targets and realization. The results of this research found that average contribution local taxation and local charges type in receipt PAD Kabupaten Malang during 2007-2011 is greatly fluctuates. The biggest tax contributions comes from street lighting tax, averaging 36,4% over five years. As for the largest local charges contribution comes from public services charges, averaging 22,73% over five years. The larger percentage of contribution of a local tax and local charges to the total PAD,  then the more big contribution of the  tax and charges to the acceptance of PAD  an area.  This research contributes to the Kabupaten Malang government to better see the potential area which is owned to add value to the contribution of local tax and local charge as well as improve the performance of DPPKA. Key words  : Contribution  Analysis, Local Tax, Local Charges, Regional  Income,  PAD, Kabupaten Malang, Effectiveness, Effectiveness Ratio
PERAN GREEN MARKETING PADA REPURCHASE INTENTION MEREK KOPI RAMAH LINGKUNGAN DI INDONESIA Adelia Shabrina Prameka; Dediek Tri Kurniawan
Jurnal Istiqro Vol 7 No 2 (2021): Juli 2021
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v7i2.940

Abstract

Perusahaan mulai memberi perhatian lebih untuk masalah lingkungan dan menyesuaikan strategi green marketing agar mereka dapat menerapkan sebuah kebijakan baru. Penelitian ini dilakukan pada konsumen gerai kopi terkenal di Indonesia yang mengedepankan konsep “green marketing” dan menerapkan green concept pada pengoperasian manajerial yaitu Starbucks dan Fore Kopi. Tujuan penelitian ini adalah membangun konseptual model untuk mendeskripsikan secara empiris dan mengkonfirmasi repurchase intention melalui pendekatan green marketing. Sampel pada penelitian ini sebanyak 208 responden, dengan metode pengumpulan data melalui kuesioner. Teknik analisis regresi linier berganda digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa seluruh variable green marketing mix berpengaruh positif terhadap repurchase intention, ini menunjukkan bahwa konsumen memiliki ketertarikan melakukan pembelian berulang dikarenakan oleh factor pendekatan green marketing yang dilakukan oleh perusahaan..
Employer Branding: Bagaimana Perusahaan Startup Berstatus Decacorn Di Indonesia Mampu Menarik Kandidat Terbaik Di Pasar Tenaga Kerja? Dediek Tri Kurniawan; Andro Agil Nur Rakhmad; Adelia Shabrina Prameka
Jurnal Istiqro Vol 7 No 1 (2021): Januari 2021
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v7i1.725

Abstract

Saat ini Indonesia merupakan negara dengan ekonomi digital terbesar di Asia Tenggara. Investasi asing pada perusahaan startup berbasis teknologi di Indonesia mengalami peningkatan, sehingga lebih banyak membuka peluang kerja. Seiring berkembangnya startup di Indonesia, persaingan pada pasar tenaga kerja semakin kompetitif. Penelitian ini akan menguji data tarik organisasi dalam memediasi hubungan employer branding dan work value terhadap niat mendaftar pada Perusahaan startup berstatus decacorn di Indonesia. Penelitian ini menggunakan 477 mahasiswa Fakultas Ekonomi di Universitas Negeri Malang. Penelitian ini menggunakan uji analisis Partial Least Square (PLS) yang menggunakan perangkat lunak SmartPLS 3.0. Penelitian ini menemukan bila budaya kerja dan kompensasi serta benefit merupakan alasan utama para kandidat untuk melamar pada startup digital berstatus decacorn di Indonesia. Di samping itu, aspek pelatihan dan pengembangan yang disediakan pada pada startup digital menjadi daya tarik perusahaan di mata kandidat. Nilai kerja yang ditawarkan oleh startup digital berstatus decacorn di Indonesia menjadi daya tarik perusahaan sekaligus menjadi alasan utama kandidat melamar pekerjaan disana.
Pengembangan Sosial Media Bisnis sebagai Peningkatan Daya Saing Digital UMKM Kampung Batik Prameka, Adelia Shabrina; Firdausiah, RR Ayu
Jurnal KARINOV Vol 7, No 2 (2024): Mei
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i2p109

Abstract

Kampung Batik laweyan memiliki eksistensi daerah yang dikenal dalam sejarah Batik Indonesia, namun meskipun sudah menjadi salah satu destinasi belanja di Kota Surakarta, masih terdapat permasalahan dasar yang berhubungan dengan pemasaran digital yaitu minimnya penggunaan platform social media yang berbasis bisnis. Program pengabdian masyarakat ini pun diberikan guna menjawab problematika tersebut dan mendukung program pemerintah “UMKM Naik Kelas dan UMKM GO Digital” dengan memberikan pelatihan startegi pembuatan social media bisnis. Metode yang digunakan berupa dalam kegiatan ini berupa: Pertama, memberikan pelatihan oleh pakar; Kedua, monitoring selama dua bulan terkait materi yang disampaikan dalam pelatihan. Hasil pengabdian ini adalah peserta mampu melakukan pemasaran online melalui social media bisnis dengan konten-konten yang bisa menarik minat pembeli. Kegiatan ini diikuti oleh 15 UMKM Desa Laweyan dengan antusias dan efektif. Kata kunci— Daya Saing, Laweyan, Kampung Batik, Sosial Media Bisnis, Strategi Pemasaran Digital Abstract Laweyan Batik Village has a regional existence known in the history of Indonesian Batik, even though it has become one of the shopping destinations in Surakarta City, there are still basic problems related to digital marketing, namely the lack of use of business-based social media platforms. This community service program was also given to answer these problems and support the government's program “UMKM Naik Kelas dan UMKM Go Digital” by providing strategic training on making business social media. The methods used for this program are: First, providing training by experts; Second, monitoring for two months related to the material delivered in the training. The result of this dedication is that participants are able to do online marketing through business social media with content that can attract buyers. This activity was attended by 15 MSMEs in Laweyan Village enthusiastically and effectively. Keywords— Competitiveness, Laweyan, Batik Village, Social Media Business, Digital Marketing Strategy
Pendampingan Pembuatan Video Konten Pemasaran Sebagai Upaya Melakukan Penjualan Online Retail Produsen Sandal Di Desa Wedoro Kecamatan Waru Kabupaten Sidoarjo -, warsiman; Jazuli, Muhamad; Prameka, Adelia Shabrina; Nurmasari, Nuraini Desty
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2024): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v9i2.27717

Abstract

Siaran pers yang dikeluarkan oleh Kementerian Koordinator Bidang Perekonomian Republik Indonesia merilis data bahwa kontribusi UMKM mencapai kurang lebih 61 persen terhadap PDB Nasional, dan menyerap sebesar 97 persen dari total tenaga kerja. Mempertahankan eksistensi UMKM pada saat ini semakin sengit. Terjadinya pasar bebas barang, jasa permodalan, dan tenaga kerja diantara pesaing nasional dan internasional merupakan faktor pendorong lainnya yang tidak hanya dapat memotivasi para pelaku UMKM untuk meningkatkan eksistensi mereka, tetapi juga menuntut mereka untuk mau bergerak langsung. Salah satu aspek yang sangat penting adalah aspek pemasaran khususnya pada pemasaran digital. Tema kegiatan Pengabdian Masyarakat Strategis Program Mahasiswa Membangun Desa (MMD) dalam tulisan ini adalah Pemberdayaan Bisnis dengan Digital Branding dan Digital Marketing pada UMKM di desa-desa di Indonesia, khususnya di desa Wedoro, Kecamatan Waru, Kabupaten Sidoarjo. Berdasarkan informasi yang didapat dari hasil diskusi mahasiswa lokal dengan pelaku UMKM setempat, diperoleh data bahwa banyak pelaku UMKM yang gagal mempertahankan eksistensinya, karena mereka hanya mengandalkan penjualan secara grosir dan tidak ada upaya untuk melakukan penjualan secara retail. Sebagai bentuk rasa tanggung jawab akademis, maka tim tergerak untuk melakukan pengabdian. Pengabdian ini dilakukan di UD. Tiga Putra yang merupakan salah satu produsen sandal di Desa Wedoro, Kecamatan Waru, Kabupaten Sidoarjo.  
Pengaruh Security Privacy, Effort Expectancy, Performance Expectancy, Dan Social Influence Terhadap Behavioral Intention Tuasikal, Mohammad Iqbal Ghifari; Prameka, Adelia Shabrina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.05

Abstract

The growth of financial technology in payments provides significant benefits in transactions with ease and flexibility through digital scan barcode payments, especially in Indonesia. This study aims to examine the effect of  Security and Privacy, Effort Expectancy, Performance Expectancy, and Social Influence on Behavioral Intention in students using QRIS in Malang City. Quantitative research was conducted to examine the relationship between Security and Privacy, Effort Expectancy, Performance Expectancy, and Social Influence as independent variables and Behavioral Intention  as dependent variables  in this study. 122 students using QRIS in Malang were respondents in this study.  Multiple linear analysis was used as a data analysis technique in this study. Based on the results of data analysis, this study found that: 1) There is an influence of Security and Privacy on Behavioral Intention. The higher the level of security for using QRIS by students in Malang, the more likely they will intend to reuse payments with QRIS. 2) There is an effect of Effort Expectancy on Behavioral Intention. The easier it is to use QRIS for students in Malang, the higher the likelihood that they will intend to reuse payments with QRIS. 3) There is an influence between Social Influence and Behavioral Intention. The greater the influence of the surrounding environment, the higher the possibility of Behavioral Intention of students in Malang to reuse payments with QRIS.   Abstrak Pertumbuhan financial technology dalam pembayaran memberikan manfaat signifikan dalam transaksi dengan kemudahan dan fleksibilitas melalui pembayaran digital scan barcode, terutama di Indonesia. Penelitian ini bertujuan untuk menguji pengaruh Security and Privacy, Effort Expectancy, Performance Expectancy, dan Social Influence terhadap Behavioral Intention pada mahasiswa pengguna QRIS di Kota Malang. Penelitian kuantitatif dilakukan guna menguji hubungan antara Security and Privacy, Effort Expectancy, Performance Expectancy, dan Social Influence sebagai variable inedependen dan Behavioral Intention sebagai variable dependen dalam penelitian ini. 122 responden mahasiswa pengguna QRIS di kota Malang menjadi responden dalam penelitian ini. Analisis linier berganda digunakan sebagai teknik analisis data pada penelitian ini. Berdasarkan hasil analisis data penelitian ini menemukan bahwa: 1) Terdapat pengaruh Security and Privacy terhadap Behavioral Intention. Semakin tinggi tingkat keamanan penggunaan QRIS oleh mahasiswa di kota Malang, semakin meningkat kemungkinan mereka akan berniat menggunakan kembali pembayaran dengan QRIS. 2) Terdapat pengaruh Effort Expectancy terhadap Behavioral Intention. Semakin mudah penggunaan QRIS bagi mahasiswa di kota Malang, semakin tinggi kemungkinan mereka akan berniat menggunakan kembali pembayaran dengan QRIS. 3) Terdapat pengaruh antara Social Influence dan Behavioral Intention. Semakin besar pengaruh lingkungan sekitar, semakin tinggi kemungkinan Behavioral Intention mahasiswa di kota Malang untuk menggunakan kembali pembayaran dengan QRIS.
The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Prameka, Adelia Shabrina; Sanusi, Abdullah; Futari II, Ooji; Kusnayain, Yesiana Ihda
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
STARA Awareness Terhadap Turnover Intention Melalui Job Insecurity Dan Organizational Commitment Dengan Moderator Expectation Retraining Anugrahaeni, Yulia Putri; Kurniawan, Dediek Tri; Prameka, Adelia Shabrina
Ekonomi Bisnis Ekonomi Bisnis, Volume 27, No.2, July 2022
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v27i2p109-122

Abstract

Research on Smart Technology, Artificial Intelligence, Robotics and Algorithms (STARA) is an interesting topic recently. This study aims to examine the effect of STARA awareness on turnover intention, job insecurity, and organizational commitment. This study used 171 respondents who were obtained through distributing online questionnaires to BRI Regional Office Pekanbaru employees. The data analysis used is SEM-PLS using SmartPLS 3.0 software. This study found that STARA awareness has a significant effect on turnover intention, job insecurity and organizational commitment. This study also shows that job insecurity influences workers' intention to move when they have high job insecurity. However, this study does not proved that organizational commitment had a significant effect on turnover intention. In addition, the results of the study show that job insecurity can affect the effect of STARA awareness on turnover intention, while organizational commitment cannot affect the effect of STARA awareness on turnover intention. Even though, expectation of retraining cannot moderate the effect of STARA awareness on job insecurity.
Market Development Strategies for Sustainable Business Growth in Refillable Drinking Water Depot Septiana, Nabila; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to analyze the current business conditions of Sumber Bening, a drinking water refill business, and to develop strategic business planning recommendations to overcome operational challenges and support sustainable business development. Design/Methodology/Approach – This study employs a qualitative descriptive research approach. Data were collected through interviews, observations, and documentation. An in-depth analysis of the current business conditions was conducted as the basis for formulating a comprehensive business plan and identifying strategic actions for business improvement. Findings – The results indicate several strategic initiatives that can be implemented by Sumber Bening to improve business performance, including adding logo stickers to product packaging, extending operational hours, providing additional operational equipment, improving production processes, utilizing social media for promotion, expanding delivery areas, enhancing human resource capabilities, and strengthening financial management practices. These strategies are expected to improve operational effectiveness, market reach, and business sustainability. Originality/Value This research is original in developing a structured business plan for a local drinking water refill enterprise based on real operational conditions. The findings provide practical value by offering actionable strategies that can directly support business development and competitiveness.
Optimization of Service and Quality to Maintain Customer Loyalty in The Plastic Cup Printing Industry Darmawan, Andrianti Rahayu; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to evaluate the business conditions of CV Bersama Jaya, a food and beverage packaging printing company, and to formulate strategic development plans to overcome declining sales performance and improve business sustainability. Design/Methodology/Approach – This study employs a qualitative descriptive research and development approach. Data were collected through observations and interviews with the business owner. A comprehensive business analysis was conducted covering production, human resources, market conditions, marketing strategies, financial aspects, and external factors. SWOT analysis was applied to identify key business challenges and formulate appropriate strategic solutions. Financial feasibility was evaluated using investment analysis methods, including Net Present Value (NPV), Internal Rate of Return (IRR), and payback period calculations. Findings – The results indicate that the main challenges faced by CV Bersama Jaya are ineffective marketing strategies and insufficient human resource development. The company has not optimized social media utilization for marketing activities and customer engagement, while employee understanding of customer relationship management remains limited. The proposed development strategies include implementing new marketing strategies, improving customer engagement practices, restructuring the organization by adding employees, renewing production machinery, and developing financial and investment projections to support future growth. Originality/Value This research is original in combining operational, marketing, and human resource evaluations with financial feasibility analysis in a single business planning framework. The findings provide practical value by offering integrated development strategies supported by investment appraisal methods to guide managerial decision-making.
Co-Authors -, warsiman Abdullah Sanusi, Abdullah Abdullah, Mohammad Naufal Fauzan Ainur Rofiq Amanda, Sonia Dwita Andro Agil Nur Rakhmad Anugrahaeni, Yulia Putri Ben-Roy Do, Ben-Roy Darmawan, Andrianti Rahayu Fasieh, Muhammad Fajrul Islam Futari II, Ooji Jazuli, Muhamad Kurniawan, Dediek Tri Kusnayain, Yesiana Ihda Nasywa, Adinda Dhiya Nur Khusniyah Indrawati Nurmasari, Nuraini Desty Rr Ayu Firdausiah Septiana, Nabila Tuasikal, Mohammad Iqbal Ghifari