Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Jurnal Akuntansi Kompetif Jurnal Abmas
Kharisma Endarty
Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Economics, Econometrics & Finance

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Pemasaran digital dan rebranding UMKM di Desa Kertasari Purwakarta Kharisma Endarty; Neng Hali Resti Hakim; Rizqi Juandi; Paojan MS Paojan MS
Jurnal Abmas Vol. 26 No. 2 (2026): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v26i2.787

Abstract

Micro, Small, and Medium Enterprises (MSMEs) Wibawa Tani in Kertasari Village possess strong potential in fresh agricultural commodities such as cucumbers, eggplants, and long beans. However, limited market reach, the absence of brand identity, and conventional transaction systems have constrained their competitiveness. This community service program aims to enhance MSME competitiveness through rebranding optimization and digital marketing using a participatory-educative approach, including observation, design, and implementation assistance. Program activities include logo design, social media account development, website creation integrated with WhatsApp Business, creative content production, and QRIS implementation for cashless transactions. The results show a stronger professional image, increased business credibility through a digital presence, and more efficient transactions. These efforts also contribute to the Sustainable Development Goals (SDGs), particularly by promoting MSME productivity and economic growth (SDG 8), fostering innovation and digital technology use (SDG 9), and strengthening efficient, responsible local product distribution (SDG 12). Therefore, this program supports MSME sustainability and competitiveness in the digital era.
FAKTOR-FAKTOR YANG MEMPENGARUHI ADOPSI FINTECH OLEH MASYARAKAT: KAJIAN LITERATUR SISTEMATIS ATAS 31 STUDI EMPIRIS DI INDONESIA Nasihah Fauzia; Rizky Ridwan; Kharisma Endarty
Jurnal Akuntansi Kompetif Vol. 9 No. 3 (2026): Transformasi Akuntansi dan Keuangan: Digitalisasi, Kepatuhan Pajak, Tata Kelola
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v9i3.3026

Abstract

The development of financial technology (fintech) in Indonesia has transformed financial services, but adoption rates still vary across segments of society. This study aims to identify and synthesize factors influencing fintech adoption based on research findings in Indonesia. The method used was a literature review of 31 national journal articles published between 2021 and 2026. Data were analyzed using content analysis, grouping variables into factor categories, and supported by frequency tabulation across 26 quantitative studies. The study results indicate that perceived usefulness and perceived ease of use are the most consistent factors influencing fintech adoption. Other dominant factors include security, digital/financial literacy, social influence, and performance expectations. Conversely, trust and perceived risk showed inconsistent results due to the influence of user characteristics and the type of fintech service. These findings provide a comprehensive map of fintech adoption factors and identify opportunities for further research on literacy aspects and differences in demographic characteristics.
Co-Authors Nasihah Fauzia Neng Hali Resti Hakim Paojan MS Paojan MS Rizky Ridwan Rizqi Juandi