Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Business Economics and Management
Arif Hakim Pratama
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pt Grafindo Triutama Dalam Menghadapi Perubahan Perilaku Konsumen Di Era Digital Arif Hakim Pratama; Mia Audina; Saepul Ahyar; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1965

Abstract

The development of digital technology has changed consumer behavior in seeking information, communicating, and making purchasing decisions. This condition creates challenges for companies to adjust their marketing and communication strategies to increasingly dynamic consumer needs. This study aims to analyze the strategy of PT Grafindo Triutama in dealing with changes in consumer behavior in the digital era, including the challenges and adaptation efforts undertaken by the company. This study employs a descriptive qualitative approach, with data collected through interviews, observation, and documentation. The analysis focuses on changes in consumer behavior and the marketing and communication strategies implemented by the company. The expected results indicate that the company’s ability to adapt to technological developments, strengthen digital communication, and understand consumer needs is important in responding to changes in consumer behavior in the digital. .
Co-Authors Mia Audina Ria Aulia Saepul Ahyar