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All Journal JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Muhliza Deswita
Politeknik Negeri Medan
Economics, Econometrics & Finance Medicine & Pharmacology Transportation

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Pengaruh E-Service Quality dan E-WOM terhadap Keputusan Pembelian Tiket Bioskop pada Aplikasi TIX ID Muhliza Deswita; Nursiah Fitri; Jenny Sari Tarigan; Erwinsyah Simanungkalit; Mardhiatul Husna
Albama : Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 2 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i2.479

Abstract

The shift from conventional to digital movie ticket purchasing has increased the use of ticket booking applications, such as TIX ID. This study aims to analyze the effect of e-service quality and electronic word of mouth on movie ticket purchasing decisions on the TIX ID application, using students of Politeknik Negeri Medan as a case study. This quantitative study included 100 respondents selected through purposive and quota sampling using the Lemeshow formula. Data were collected using an online Likert-scale questionnaire and processed using SPSS version 24. The partial test (t-test) results indicated that e-service quality and E-WOM have a positive and significant effect on purchasing decisions. The simultaneous (F-test) results also showed that both variables have a positive and significant effect on purchasing decisions. The Adjusted R² value of 0.732 indicated that e-service quality and E-WOM explain 73.2% of the variation in purchasing decisions, while the remaining 26.8% is explained by other variables. The findings provide practical implications for TIX ID to improve service quality and respond to user reviews in supporting purchase decisions.
Co-Authors Jenny Sari Tarigan Mardhiatul Husna Nursiah Fitri - Simanungkalit, Erwinsyah