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All Journal Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Aulya Saffira
Sebelas Maret University
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Designing a Zine as a Preventive Campaign Media for Digital Eye Strain in Urban Teenagers Aulya Saffira; Sayid Mataram
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 6 No. 3 (2025): Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v6i3.146

Abstract

The increasing use of gadgets among urban teenagers caused eye health risks like Digital Eye Strain (DES). Even though this issue has been discussed in medical studies, communicative educational approaches that are easy to understand by teenagers are still limited, especially in visual communication design. This study aims to design a zine as a preventive campaign medium to increase teenager’s awareness of DES through an illustration based visual approach. This study uses the Research and Development (R&D) method with the Planning, Production and Evaluation (PPE) model. The planning steps include interviews with ophthalmologists and psychologists, a literature review and the distribution of questionnaires to teenagers who actively use gadgets. The production steps include the development of visual concepts, illustrations, typography, color schemes and zine layouts. The evaluation step is carried out through expert reviews and trials with the target audience. The reported findings suggest that the zine has potential as a preventive educational medium. Expert feedback addressed the suitability of the visual and informational content, while audience feedback indicated positive initial responses to the presentation of DES-related messages. The illustration-based and interactive approach was designed to encourage engagement and reflection on digital habits. Therefore, the zine serves as an alternative visual communication medium for preventive eye health campaigns targeting teenagers.
Co-Authors Sayid Mataram