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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Muhammad Fauzi
Universitas Mulawarman
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THE INFLUENCE OF EMPLOYER BRANDING AND WORK LIFE BALANCE ON EMPLOYEE PERFORMANCE WITH EMPLOYEE RETENTION AS MEDIATING VARIABLES AT PT ASTRA DAIHATSU MOTOR JUANDASAMARINDA Muhammad Fauzi; Sri Mintari; Dirga Lestari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 6 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

Issues regarding employee performance at PT Astra Daihatsu Motor Juanda Samarinda are closely linked to challenges involving the workforce and their output—ranging from disciplinary issues, declining productivity, and a lack of motivation to low human resource quality and other performance-related problems. These issues indicate a decline in performance or inefficient productivity levels, alongside various operational difficulties. Contributing factors include retention challenges, interpersonal conflicts among employees, and ineffective organizational change management due to suboptimal resource support. This study employs a quantitative approach, with a total population and sample of 64 employees from PT Astra Daihatsu Motor Juanda Samarinda. Data collection was conducted via observation and questionnaires, while data analysis utilized SmartPLS. The results indicate that: 1) Employer branding has a positive and significant effect on employee retention; 2) Work-life balance does not have a significant effect on employee retention; 3) Employer branding has a positive and significant effect on employee performance; 4) Work-life balance has no effect on employee performance; and 5) Employee retention has a positive and significant effect on performance. Thus, it can be concluded that employer branding and employee retention influence performance, whereas work-life balance has no impact on retention or performance at PT Astra Daihatsu Motor Juanda Samarinda. Regarding indirect effects: 6) Employee retention strengthens the relationship between employer branding and employee performance; however, 7) employee retention does not mediate or strengthen the relationship between work-life balance and employee performance .
Co-Authors Dirga Lestari Sri Mintari