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All Journal Journal of Creative Power and Ambition (JCPA)
Aprianti Karawa
Universitas Sam Ratulangi
Economics, Econometrics & Finance

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The Influence Of Word Of Mouth, Location, And Facilities On Toraja Students’ Decisions To Choose Boarding Houses In Bahu, Manado Aprianti Karawa; Willem J. F. Alfa Tumbuan; Jane Grace Poluan
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2181

Abstract

This study examines the influence of word of mouth, location, and facilities on the decisions of students from Toraja to choose boarding houses in Bahu, Manado. A quantitative explanatory approach was applied using questionnaire data from 100 Toraja students selected through purposive sampling. Data were analyzed using multiple linear regression in SPSS. The findings indicate that word of mouth, location, and facilities jointly have a positive and statistically significant association with boarding-house choice (F = 23.086, p < .001). Each predictor is also significant individually: word of mouth (B = 0.225, p = .027), location (B = 0.259, p = .007), and facilities (B = 0.157, p = .039). Location has the largest standardized coefficient (β = .309), followed by word of mouth (β = .244) and facilities (β = .202). The model explains 41.9% of the variance in choice (adjusted R² = .401). These results suggest that reliable interpersonal recommendations, convenient access and a supportive surrounding environment, and adequate shared and private facilities should be managed together to strengthen the appeal of boarding houses to students living away from home.
Co-Authors Alfa Willem Tumbuan Jane Grace Poluan