<![CDATA[This study examines the influence of word of mouth, location, and facilities on the decisions of students from Toraja to choose boarding houses in Bahu, Manado. A quantitative explanatory approach was applied using questionnaire data from 100 Toraja students selected through purposive sampling. Data were analyzed using multiple linear regression in SPSS. The findings indicate that word of mouth, location, and facilities jointly have a positive and statistically significant association with boarding-house choice (F = 23.086, p < .001). Each predictor is also significant individually: word of mouth (B = 0.225, p = .027), location (B = 0.259, p = .007), and facilities (B = 0.157, p = .039). Location has the largest standardized coefficient (β = .309), followed by word of mouth (β = .244) and facilities (β = .202). The model explains 41.9% of the variance in choice (adjusted R² = .401). These results suggest that reliable interpersonal recommendations, convenient access and a supportive surrounding environment, and adequate shared and private facilities should be managed together to strengthen the appeal of boarding houses to students living away from home.]]>
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