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Religious Commodification and Digital Culture in Pesantren: A Value-Based Islamic Educational Management Framework Dhika Luthfanie; Maemunah; Ria Yulia Gloria; Iis Arifudin; Farihin Nur
Technology and Society Perspectives (TACIT) Vol 4 No 3 (2026): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v4i3.411

Abstract

Religious commodification and digital transformation present growing challenges to the institutional identity, religious authority, and educational management of pesantren. This study examines forms of religious commodification, institutional responses to digital culture, and the role of Islamic educational management in preserving religious values. Employing a qualitative literature review, the study synthesizes selected scholarly publications through content and thematic analysis. The findings reveal that commodification occurs through religious branding, digital preaching, educational marketing, and changes in organizational practices, while digitalization creates opportunities for institutional development alongside challenges to traditional authority. Social capital, moral leadership, and selective technological adoption emerge as important institutional resources. The study proposes a value-based Islamic educational management framework integrating participatory planning, ethical organizing, responsible digital implementation, and value-oriented evaluation. This framework contributes to understanding how pesantren may balance modernization, institutional sustainability, and religious authenticity, although its practical effectiveness requires further empirical investigation across diverse institutional contexts.