<![CDATA[The coastal area of Malalayang, Manado City holds a rich marine culture and environment that forms an important part of the daily life of the local community, including students of SMP Kr. Nafiri Malalayang. However, English vocabulary learning related to the coastal environment and culture has not been widely introduced contextually in the classroom. This Community Partnership Program (PKM) involved three lecturers and two students from the English Literature Study Program, Faculty of Humanities, Sam Ratulangi University, aiming to improve students' English vocabulary mastery while introducing coastal culture through flash cards learning media. The activity was carried out through four stages: needs identification, development of flash cards media, teacher orientation, and classroom implementation. The program targeted two groups: teachers, who received socialization in using the media, and students who were expected to recognize and understand coastal-related English vocabulary. The flash cards contained coastal-environment vocabulary (sea, beach, wave, fish, crab, shell, coral, sand) as well as coastal-culture and activity vocabulary (fisherman, boat, net, fishing, sailing, fish market). Program evaluation was conducted through a vocabulary pre-test and post-test administered to students. The evaluation results showed that students' average score increased from 77.06 in the pre-test to 87.65 in the post-test and the number of students reaching the target score of 80 rose from 10 to 13 out of 17. This activity contributed positively to students' English vocabulary improvement and strengthened their awareness of coastal culture as part of their local identity.]]>
