Shelvia Chandra Eka Putri
UIN Syekh Wasil Kediri

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Pemberdayaan Masyarakat melalui Edukasi Analisis Five Forces Porter dalam Memahami Dinamika Industri Perbankan Syariah Eka Farah Alisiya; Shelvia Chandra Eka Putri; Apta Kartika Daniswara; Arif Zunaidi
Subservire: Jurnal Pengabdian Masyarakat Vol 3 No 2 (2025): Subservire
Publisher : Fakultas Ushuluddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/subservire.v3i2.3972

Abstract

The development of the Islamic banking industry in Indonesia is increasingly dynamic, marked by technological disruption, the presence of financial technology (fintech), and intense competition with conventional banking. These conditions require strategic analytical skills, particularly for students of Islamic Banking who will become future professionals in this sector. One effective analytical approach to understanding industry competition is Porter's Five Forces. However, observation results indicate that students' understanding is still limited to theoretical concepts, with minimal opportunities to apply them in real industrial case studies. This community service activity aims to enhance the knowledge, understanding, and analytical skills of Islamic Banking students regarding industry dynamics through education on Porter's Five Forces analysis. The method used is Participatory Action Research (PAR) involving 35 students as active participants through planning, action, observation, reflection, and follow-up stages. Activities included material presentation, interactive discussions, and case study analysis. Evaluation was conducted through pretest and posttest. The results showed a significant increase in students' understanding, with an average score improvement from 52.1 to 80.3 (an increase of 28.2 points). The highest increase occurred in the aspect of industrial case study analysis (30.0 points). This activity successfully bridged the gap between theoretical knowledge and industrial practice, strengthening students' strategic thinking competencies. Keywords: Porter's Five Forces; Islamic Banking, Industry Dynamics, Community Service, Student Competency.