Subservire: Jurnal Pengabdian kepada Masyarakat
Vol 3 No 2 (2025): Subservire

Pemberdayaan Masyarakat melalui Edukasi Analisis Five Forces Porter dalam Memahami Dinamika Industri Perbankan Syariah

Eka Farah Alisiya (UIN Syekh Wasil Kediri)
Shelvia Chandra Eka Putri (UIN Syekh Wasil Kediri)
Apta Kartika Daniswara (UIN Syekh Wasil Kediri)
Arif Zunaidi (UIN Syekh Wasil Kediri)



Article Info

Publish Date
01 Aug 2026

Abstract

The development of the Islamic banking industry in Indonesia is increasingly dynamic, marked by technological disruption, the presence of financial technology (fintech), and intense competition with conventional banking. These conditions require strategic analytical skills, particularly for students of Islamic Banking who will become future professionals in this sector. One effective analytical approach to understanding industry competition is Porter's Five Forces. However, observation results indicate that students' understanding is still limited to theoretical concepts, with minimal opportunities to apply them in real industrial case studies. This community service activity aims to enhance the knowledge, understanding, and analytical skills of Islamic Banking students regarding industry dynamics through education on Porter's Five Forces analysis. The method used is Participatory Action Research (PAR) involving 35 students as active participants through planning, action, observation, reflection, and follow-up stages. Activities included material presentation, interactive discussions, and case study analysis. Evaluation was conducted through pretest and posttest. The results showed a significant increase in students' understanding, with an average score improvement from 52.1 to 80.3 (an increase of 28.2 points). The highest increase occurred in the aspect of industrial case study analysis (30.0 points). This activity successfully bridged the gap between theoretical knowledge and industrial practice, strengthening students' strategic thinking competencies. Keywords: Porter's Five Forces; Islamic Banking, Industry Dynamics, Community Service, Student Competency.

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Journal Info

Abbrev

Subservire

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Subservire: Jurnal Pengabdian Masyarakat adalah jurnal ilmiah multidisiplin yang yang mencakup kegiatan layanan atau pengabdian kepada masyarakat. Tujuan dari publikasi ini adalah untuk menyebarkan pemikiran konseptual dan ide-ide yang telah dicapai di bidang layanan dan pengabdian kepada ...