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All Journal Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Nanda Kristia Santoso
STIE PembangunanTanjungpinang
Economics, Econometrics & Finance

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PENGABDIAN DALAM MENGOPTIMALISASIKAN PENGOLAHAN LIDI KELAPA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DI DESA PENAGA Tubel Agusven; Abdul Basyid; Nanda Kristia Santoso; Fatahuddin Fatahuddin; Rizki Ardian; Anggun Putri Sulasmi; Rusmaida Silalahi; Maisarah Putri Yanti; Indah Pratiwi
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 2 No. 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v2i1.2505

Abstract

Each village has potential, both physical potential such as climate, soil, water, geographical environment, human resources and others as well as non-physical potential such as community culture. One of the potentials found in Penaga Village, Teluk Bintan District. Bintan Regency is abundant marine products such as fish, shrimp, cuttlefish, bark and others. This can be seen from the majority of the Penaga Village community's livelihood as fishermen and their marine catches are still not optimally utilized. Therefore the community service activities process fish into fish crackers to support the economy of the Penaga Village community as an effort to empower the community towards independence in entrepreneurship and optimizing the utilization of potential. The method used is a qualitative method of conducting interviews with village heads, hamlet heads and surrounding communities. Furthermore, a socialization and training program was carried out where this program was one part of the community service program activities in the form of training on how to process fish crackers by utilizing marine catches to become fish crackers so that they could have higher selling value, licensing and business legality, and marketing through digital marketing . It is hoped that after participating in this training, the community will be motivated to develop the potential that exists in Penaga Village
PENINGKATAN PENJUALAN UMKM MELALUI PRODUCT BRANDING DI DESA BINTAN BUYU Bambang Sambodo; Charly Marlinda; Ranti Utami; Sri Kurnia; Nanda Kristia Santoso; Risgar Friassantano; Erni Wati Lase; Jacky Jacky; Marcelia Jillyana; Ricky Marthin Rotuah.S; Muhammad Wahyu Reformeizi; Yulis Murniati
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 2 No. 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v2i1.2507

Abstract

This research reviews the increase in MSME sales through product branding. This study aims to illustrate how important branding is for MSME actors. This research uses qualitative research to explain the brand's contribution to MSMEs. The research instruments are observations, interviews, the source of this research data is the results of interviews from MSME actors in Bintan Buyu Village. The result of the research is that the brand has proven to be effectively able to increase turnover in 2 MSME actors who are used as objects in this community service program.
Co-Authors Abdul Basyid Anggun Putri Sulasmi Bambang Sambodo Charly Marlinda Erni Wati Lase Fatahuddin Fatahuddin Indah Pratiwi Jacky Jacky Maisarah Putri Yanti Marcelia Jillyana Muhammad Wahyu Reformeizi Ranti Utami Ricky Marthin Rotuah.S Risgar Friassantano Rizki Ardian Rusmaida Silalahi Sri Kurnia Tubel Agusven Yulis Murniati