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All Journal Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Risgar Friassantano
STIE PembangunanTanjungpinang
Economics, Econometrics & Finance

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PENINGKATAN PENJUALAN UMKM MELALUI PRODUCT BRANDING DI DESA BINTAN BUYU Bambang Sambodo; Charly Marlinda; Ranti Utami; Sri Kurnia; Nanda Kristia Santoso; Risgar Friassantano; Erni Wati Lase; Jacky Jacky; Marcelia Jillyana; Ricky Marthin Rotuah.S; Muhammad Wahyu Reformeizi; Yulis Murniati
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 2 No. 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v2i1.2507

Abstract

This research reviews the increase in MSME sales through product branding. This study aims to illustrate how important branding is for MSME actors. This research uses qualitative research to explain the brand's contribution to MSMEs. The research instruments are observations, interviews, the source of this research data is the results of interviews from MSME actors in Bintan Buyu Village. The result of the research is that the brand has proven to be effectively able to increase turnover in 2 MSME actors who are used as objects in this community service program.
Co-Authors Bambang Sambodo Charly Marlinda Erni Wati Lase Jacky Jacky Marcelia Jillyana Muhammad Wahyu Reformeizi Nanda Kristia Santoso Ranti Utami Ricky Marthin Rotuah.S Sri Kurnia Yulis Murniati