Khaeron Sirin
UIN Syarif Hidayatullah Jakarta, Indonesia

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SELLER RELIGIOUS IDENTITY AS A HALAL SIGNAL IN INFORMAL FOOD MARKETS: A SIGNALING-THEORY PERSPECTIVE FROM INDONESIA Hari Risky Syahputra; Wahyu Prasetyawan; Cecep Castrawijaya; Khaeron Sirin
J-MD Jurnal Manajemen Dakwah Vol. 7 No. 2 (2026): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/m76nqx54

Abstract

Purpose: This study examines whether sellers' religious identity functions as an observable halal signal in informal food markets when Muslim consumers have limited access to formal, verifiable halal information. Drawing on Signaling Theory, the study conceptually investigates how seller religious identity shapes consumers' perceived halalness and consumer trust in the informal food market of Tembilahan, Indonesia. Design/methodology/approach: The study adopts a qualitative, literature-based research design informed by PRISMA 2020 identification and screening procedures and analyzed through thematic synthesis. Peer-reviewed articles indexed in Scopus and Web of Science and published between 2021 and 2026 were purposively selected, coded using a structured literature matrix, and synthesized to derive research propositions. Findings: The synthesis identifies five interconnected themes: persistent information asymmetry surrounding halal attributes; the distinction between formal and socially mediated halal signals; the salience of source credibility and observable seller cues; perceived halalness as an interpretive rather than verificatory process; and consumer trust as a downstream response to signal interpretation. Together, these themes support a conceptual sequence in which information asymmetry elevates the salience of seller religious identity, which shapes perceived halalness and, subsequently, consumer trust. Research limitations/implications: As a conceptual study contextualized in Tembilahan, the proposed framework requires empirical validation across regions, product categories, and market structures. Practical implications: The findings underscore the importance of transparent halal information, visible certification, and consumer literacy in reducing overreliance on informal religious cues among food sellers. Originality/value: The study extends halal consumer research beyond certification and product-attribute signals toward seller-based social signaling, explicitly distinguishing perceived halalness from formally verified halal status and situating halal consumption within signaling and information-asymmetry theory.
PESANTREN BRANDING THROUGH SOCIAL MEDIA IN WEST KALIMANTAN: A LITERATURE REVIEW USING THE TECHNOLOGY ACCEPTANCE MODEL APPROACH Dida Novandika; Muhamad Zen; Cecep Castrawijaya; Khaeron Sirin; Syahidah Aisyah Putri Salsabila
J-MD Jurnal Manajemen Dakwah Vol. 7 No. 2 (2026): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/0vyv4v79

Abstract

Purpose: Digital transformation and rising internet penetration in Indonesia have positioned social media as a strategic instrument in shaping the image of educational institutions, including Islamic boarding schools (pesantren). This study analyzes the literature on pesantren branding through social media using the Technology Acceptance Model (TAM) and formulates a contextual conceptual framework for pesantren in West Kalimantan, a province with distinctive geosocial and digital characteristics that remains underrepresented in the branding literature. Design/methodology/approach: This study employs a systematic literature review (SLR) with a qualitative-interpretative approach, following the SPAR-4-SLR protocol and PRISMA 2020 reporting guidelines. Literature was retrieved from Scopus, Web of Science, and Google Scholar and analyzed using semi-deductive thematic analysis anchored in the core TAM constructs of perceived usefulness (PU) and perceived ease of use (PEOU). Findings: The synthesis identifies four major themes: technology acceptance, social media utilization, institutional branding, and organizational/pesantren-value factors. Social media operates through informative, representational, and relational functions, while digital da'wah functions as a mechanism of institutional identity formation. A conceptual model is proposed linking technology acceptance, social media utilization, institutional communication/digital da'wah, identity representation, and pesantren branding, while accounting for the tension between platform algorithmic logic and pesantren values. Research limitations/implications: As an SLR, the study relies on secondary literature rather than primary data and does not empirically test the proposed model; West Kalimantan is treated as a conceptual rather than an empirical locus, so the model's validity requires further field testing. Practical implications: The synthesis offers pesantren administrators an evidence-based reference for designing social media strategies that are effective yet remain authentic to pesantren values, and offers regional policymakers a basis for digital-literacy support programs. Originality/value: The study extends TAM into an underexplored religious-education setting and bridges two previously disconnected literatures technology acceptance and Islamic/pesantren branding while contextualizing the synthesis within an underrepresented sub-national region.  
BRIDGING THE RELIGIOUS VALUE–ACTION GAP: ISLAMIC DA'WAH INSTITUTIONS AND PRO-ENVIRONMENTAL BEHAVIOR Siti Hayati Nufus; Wahyu Prasetyawan; Cecep Castrawijaya; Khaeron Sirin; Nicholas Bogdos
J-MD Jurnal Manajemen Dakwah Vol. 7 No. 2 (2026): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/rrngx030

Abstract

Purpose – This study examines how Islamic da'wah institutions contribute to pro-environmental behavior grounded in Islamic values, through which mechanisms those values are internalized, which strategies institutions employ, and where the evidence remains weak. Design/methodology/approach – A systematic literature review guided by PRISMA 2020 searched Google Scholar, Garuda, SINTA and DOAJ, supplemented by citation chasing and Scopus-indexed publisher platforms. Thirty studies published between 2016 and 2026 were synthesized thematically and classified into three evidence tiers: empirical, review-based and conceptual. Findings – Four themes emerged. The values of khalifah, amanah, mizan and the prohibition of fasad form the normative base. Institutions act as educators, communicators, role models, empowerers and mobilizers. Five strategies recur: message integration, eco-mosque modeling, community participation, digital da'wah and measurable programs. Internalization follows a norm activation pathway from awareness of consequences and ascription of responsibility to personal and social norms, conditional on institutional opportunity structures. Nineteen studies are empirical, nine are reviews and two are conceptual; the surveys rely on intentions and self-reports, and, on the authors' reading, none followed congregants' behavior over time. Research limitations/implications – The corpus is limited to Indonesian and English publications and to heterogeneous designs; the integrative model is an evidence-graded framework whose five propositions require longitudinal and experimental testing. Practical implications – Mosque managers, religious organizations and policymakers should pair value-based preaching with facilities and measurable indicators of waste, plastic, energy and water behavior. Originality/value – The study shifts the analysis of religion and environmental behavior from individual religiosity to institutional mediation, offers a transparent corpus and separates empirical findings from cross-study synthesis and conceptual inference.