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All Journal Formosa Journal of Applied Sciences (FJAS)
Muhammad Kalam Akbar
Universitas Bina Sarana Informatika
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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The Influence of Employer Branding and Corporate Reputation on Job Application Interest Among Students of Universitas Bina Sarana Informatika Cengkareng Branch at LPK SAITAMA IM JAPAN Muhammad Kalam Akbar; Furi Indriyani; Rohani Lestari Napitupulu
Formosa Journal of Applied Sciences Vol. 4 No. 10 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i10.409

Abstract

Companies must build strong employer branding and corporate reputation to attract quality applicants, including students from Universitas Bina Sarana Informatika (UBSI), Cengkareng Branch. Perceptions of company quality, credibility, and added value influence their interest in applying to job placement agencies in Japan, such as LPK Saitama IM Japan. This study analyzes the impact of employer branding and corporate reputation on UBSI students’ job application interest. Using a quantitative method and purposive sampling, 67 eighth-semester students participated. Data were collected via an online Likert-scale questionnaire and analyzed using SPSS 25. The results show that both employer branding and corporate reputation have a positive and significant effect, both partially and simultaneously, on students’ job application interest.
Co-Authors Furi Indriyani Rohani Lestari Napitupulu