The Influence of Employer Branding and Corporate Reputation on Job Application Interest Among Students of Universitas Bina Sarana Informatika Cengkareng Branch at LPK SAITAMA IM JAPAN

Muhammad Kalam Akbar (Universitas Bina Sarana Informatika)
Furi Indriyani (Universitas Bina Sarana Informatika)
Rohani Lestari Napitupulu (Universitas Bina Sarana Informatika)

Formosa Journal of Applied Sciences (FJAS)
Vol. 4 No. 10 (2025): October 2025

Companies must build strong employer branding and corporate reputation to attract quality applicants, including students from Universitas Bina Sarana Informatika (UBSI), Cengkareng Branch. Perceptions of company quality, credibility, and added value influence their interest in applying to job placement agencies in Japan, such as LPK Saitama IM Japan. This study analyzes the impact of employer branding and corporate reputation on UBSI students’ job application interest. Using a quantitative method and purposive sampling, 67 eighth-semester students participated. Data were collected via an online Likert-scale questionnaire and analyzed using SPSS 25. The results show that both employer branding and corporate reputation have a positive and significant effect, both partially and simultaneously, on students’ job application interest.