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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Anita Handayani Rosdaya
Universitas Padjadjaran
Economics, Econometrics & Finance

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Analisis Pengaruh Online Review terhadap Minat Mengunduh Aplikasi Klik Indomaret Anita Handayani Rosdaya; Kurnia Khafidhatur Rafiah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 4 (2026): November: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i4.10449

Abstract

The evolution of the digital world has transformed shopping behavior, particularly through e-grocery applications. In Indonesia, e-commerce spending continues to grow, with an average increase of 4.95% in transactions and 6.8% in consumers (Sirclo, 2025). One popular e-grocery application is Klik Indomaret, although its rating is lower than some competitors. As of December 2025, it received a rating of 3.1 out of 5 on Google Play Store with over 172,000 reviews and 3.8 out of 5 on the App Store. This study aims to determine the influence of online reviews on the intention to download the Klik Indomaret application. A quantitative approach was employed using data from 126 respondents who had never downloaded the application but actively used smartphones for online shopping. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a second-order approach. The results show that online reviews have a positive and significant influence on download intention (β = 0.413, t = 6.417, p < 0.001). Online reviews explain 17.1% of the variance in download intention, while 82.9% is influenced by other factors. Therefore, consistent responses to user reviews across digital channels are recommended to strengthen credibility and encourage potential users.
Co-Authors Kurnia Khafidhatur Rafiah