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All Journal Journal on Education Riwayat: Educational Journal of History and Humanities Journal of Digital Business Innovation
Kurnia Khafidhatur Rafiah
Universitas Padjadjaran
Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Social Sciences

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Analisis Model AISAS dalam Menilai Efektivitas Brand Ambassador Asal Korea pada Aplikasi Mobile Kurnia Khafidhatur Rafiah; Irsyad kamal; Amalis Karisma
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7027

Abstract

The global phenomenon of the Korean wave, including its influence in Indonesia, has encouraged many businesses in Indonesia to employ Korean brand ambassadors as part of their marketing strategies, both for conventional and digital products. Previous studies, particularly those related to digital products, have shown negative responses, which motivated the author to conduct this research. This study focuses on three objects, namely Bukalapak, Ruangguru, and SimInvest, with the aim of evaluating and comparing the effectiveness of using Korean brand ambassadors for each application. The research employs a qualitative method with a survey approach to gather rich and diverse responses. The sampling technique used is quota sampling, with 30 participants for each research object. The results indicate that the use of Korean brand ambassadors is considered effective, although there are differences in effectiveness across several indicators, such as search and action.
ANALISIS WEB ANALYTICSMETRICS UNTUK MENGOPTIMALKAN REQUEST FREE TRIAL WEBSITE NETMONK.ID Andhika Yoga Pratama; Kurnia Khafidhatur Rafiah
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.7

Abstract

This research is conducted to analyze the effect ofuser, bounce rate, exit rate, average session duration, and average session per user, which are some variables from web analytics from the Netmonk website, which is an all-in-one monitoring tool service provider in Indonesia that uses a free trial strategy to bring in potential paid users. This study uses secondary data from the Google Analytics tool, which is time series data for 90 weeks,with quantitative methods with the application of SPSS 25. The analysis shows that the user countand average session per user have a significant positive effect on the number of free trial requests on the website
E-Service Quality and Its Impact on User Satisfaction and Loyalty in Online Education Kurnia Khafidhatur Rafiah; Muhammad Aqshel Revinzky
Riwayat: Educational Journal of History and Humanities Vol 8, No 1 (2025): Januari, Special Issue on "Educational design research for human beings learning
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i1.44230

Abstract

The rapid expansion of digital education platforms has changed how students access learning materials, making the quality of e-services, user satisfaction, and loyalty essential for maintaining user engagement. This study examines these connections within the framework of the XYZ online learning platform, which aims to support academic achievement for high school and pre-university students. Data were gathered from 219 participants through a structured survey, and the relationships among the variables were analyzed using structural equation modeling (SEM). The results show that the quality of e-services has a significant impact on user satisfaction ( = 0.749, t = 12.372, p 0.05), with efficiency being the most influential factor. However, the direct link between e-service quality and e-loyalty was not significant ( = 0.101, t = 1.289, p 0.05), indicating that user satisfaction fully mediates this connection ( = 0.530, t = 9.021, p 0.05). These findings highlight the crucial role of user satisfaction in promoting loyalty behaviors, such as repeat usage, a willingness to pay more, and positive referrals. Although satisfaction ratings were high, issues related to reliability, privacy, and merchandising were noted, suggesting areas for strategic enhancement. Recommendations for improvement include bolstering system reliability, implementing flexible pricing strategies, encouraging emotional engagement, and utilizing user feedback for ongoing service optimization. This research adds to the growing knowledge base on digital education by emphasizing practical strategies for enhancing user retention and engagement.
Co-Authors Amalis Karisma Andhika Yoga Pratama Irsyad Kamal Muhammad Aqshel Revinzky