<![CDATA[Business signage reflects the linguistic landscape, showing the language choices business owners make in public spaces. Tanjung Bumi, in Bangkalan, Madura—a region known as a hub for batik tulis (hand-drawn batik) and a coastal trading area—has not yet been examined through the lens of its linguistic landscape. This study analyzes the forms and functions of language displayed on business signs in the area. Using a qualitative descriptive approach, this study analyzed 53 business signs documented directly from the commercial corridors of Tanjung Bumi. The data were classified into monolingual, bilingual, and multilingual typologies, examined for their informative and symbolic functions, and assessed based on their text placement patterns (vertical or horizontal). Frequencies were used as descriptive statistics to support the interpretation. The findings indicate that bilingual signage is the most prevalent format (60.4%), followed by monolingual (26.4%) and multilingual (13.2%) formats. The English-Indonesian combination appears most frequently (41.5%), while Madurese appears in only 13.2% of the total data. Arabic accounts for a significant portion (18.9%), particularly in business identities that convey a religious character. Functionally, English is more often employed symbolically to project a modern image, whereas Indonesian, Madurese, and Arabic are primarily used for informational purposes or to assert cultural and religious identities. The linguistic patterns observed on business signs in Tanjung Bumi reveal an adaptive semiotic strategy used by business owners to integrate a globally oriented commercial appeal with local identity and religious values; at the same time, these patterns highlight the limited presence of the Madurese language in the public commercial sphere.]]>
