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All Journal JBSI: Jurnal Bahasa dan Sastra Indonesia Journal of Social, Culture, and Language
R. Kholishul Mukhlish
Universitas Trunodjoyo Madura
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Subtitling Strategies from Indonesian into English In My Existence’s Animation YouTube R. Kholishul Mukhlish; Ahmad Riyadi; Sriyono Sriyono
Journal of Social, Culture, and Language Vol 5, No 1 (2026): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v5i1.36615

Abstract

This research analyzes the subtitling strategies used in translating the Indonesian animated YouTube video "Aku Lebih Nyaman Begini Eps 15” into English. Using Gottlieb (1992) framework, the study identifies ten subtitling strategies and examines how each is applied in the translated subtitles. The findings show that transfer, paraphrase, and condensation are the most frequently used strategies due to the video’s simple conversational style and its frequent use of slang and informal expressions. Less common strategies, such as deletion, expansion, imitation, decimation, resignation, and transcription, appear only when needed, particularly in cases involving cultural references, untranslatable particles, or timing constraints. Overall, the research highlights how subtitling requires balancing clarity, accuracy, and efficiency to produce readable and natural English subtitles while maintaining the meaning and tone of the original Indonesian dialogue.
Multilingualisme pada Tanda Usaha di Ruang Publik Tanjung Bumi, Madura: Analisis Lanskap Linguistik: Multilingualism on Business Signs in Public Spaces in Tanjung Bumi, Madura: A Linguistic Landscape Analysis R. Kholishul Mukhlish; Eka Susylowati; Afiifah Al Rosyiidah; Miftahur Roifah
JBSI: Jurnal Bahasa dan Sastra Indonesia Vol. 6 No. 02 (2026): Call for Papers November 2026
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jbsi.v6i02.9725

Abstract

Business signage reflects the linguistic landscape, showing the language choices business owners make in public spaces. Tanjung Bumi, in Bangkalan, Madura—a region known as a hub for batik tulis (hand-drawn batik) and a coastal trading area—has not yet been examined through the lens of its linguistic landscape. This study analyzes the forms and functions of language displayed on business signs in the area. Using a qualitative descriptive approach, this study analyzed 53 business signs documented directly from the commercial corridors of Tanjung Bumi. The data were classified into monolingual, bilingual, and multilingual typologies, examined for their informative and symbolic functions, and assessed based on their text placement patterns (vertical or horizontal). Frequencies were used as descriptive statistics to support the interpretation. The findings indicate that bilingual signage is the most prevalent format (60.4%), followed by monolingual (26.4%) and multilingual (13.2%) formats. The English-Indonesian combination appears most frequently (41.5%), while Madurese appears in only 13.2% of the total data. Arabic accounts for a significant portion (18.9%), particularly in business identities that convey a religious character. Functionally, English is more often employed symbolically to project a modern image, whereas Indonesian, Madurese, and Arabic are primarily used for informational purposes or to assert cultural and religious identities. The linguistic patterns observed on business signs in Tanjung Bumi reveal an adaptive semiotic strategy used by business owners to integrate a globally oriented commercial appeal with local identity and religious values; at the same time, these patterns highlight the limited presence of the Madurese language in the public commercial sphere.
Co-Authors afiifah al rosyiidah Ahmad Riyadi Eka Susylowati Miftahur Roifah Sriyono Sriyono