Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Zebra: Jurnal Ilmu Peternakan dan Ilmu Hewani
Bagas Ardhana
Universitas Wijayakusuma Purwokerto
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Preferensi Konsumen terhadap Diversifikasi Susu Kambing Perah pada Unit Usaha Mendha Milk Bagas Ardhana; Sari Eko Tuswati; Ihsan Hilmi; Muhammad Evan Magistrama
Zebra: Jurnal Ilmu Peternakan dan Ilmu Hewani Vol. 4 No. 2 (2026): Oktober : Zebra : Jurnal Ilmu Peternakan dan Ilmu Hewani
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/zebra.v4i2.532

Abstract

Goat milk is a functional food, but its characteristic goaty flavor lowers consumer acceptance, so flavor diversification is needed as a masking strategy. This study analysed consumer preference for four goat-milk variants (original, chocolate, strawberry, and melon) produced by the Mendha Milk business unit, evaluated organoleptically/hedonically by 30 semi-trained panelists on a five-point scale for the attributes of aroma and flavor. Data were analysed using the non-parametric Friedman test followed by the Wilcoxon test. Flavor diversification had a highly significant effect (P<0.01) on consumer preference for both attributes, confirming that added flavors act as masking agents that minimise the goaty flavor. The melon variant was most preferred for aroma (mean 4.47, very much liked), whereas the strawberry variant was most preferred for flavor (mean 4.23, very much liked); the original variant scored lowest on both (3.07 and 2.70). The four-flavor innovation effectively shifted consumer perception of goat milk, with melon and strawberry as the most preferred variants, offering a viable product-development strategy for goat-milk businesses.
Co-Authors Ihsan Hilmi Muhammad Evan Magistrama Sari Eko Tuswati