<![CDATA[This study examines ERSPO’s reputation crisis during the IFW 2025 event triggered by digital cancel culture following the selection of Azizah Salsha as a runway talent. The rapid evolution of digital media—characterized by algorithmic amplification, viral dissemination, and mass user participation—intensified the spread of negative narratives and shaped public perceptions in a very short time. Using a case study approach supported by literature analysis, this research maps contemporary media coverage patterns, public reactions on social media, and the role of key actors such as influencers, online communities, and news portals in escalating the controversy. Findings indicate that the reputation crisis emerged through accelerated content circulation and moral framing, which affected ERSPO’s relationships with stakeholders including consumers, sponsors, and fashion community members. The study identifies several essential stakeholder management strategies: real-time monitoring, rapid and transparent communication responses, strengthening engagement with primary stakeholders, and narrative reconstruction through concrete corrective actions. This research offers theoretical implications regarding cancel culture as a form of digital social control and provides practical recommendations for organizations seeking to manage reputation risks within today’s fast-moving media ecosystem. Keywords: Cancel Culture, Reputation Management, Stakeholder]]>
