Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal BALANCE: Economic, Business, Management and Accounting Journal
Hafidulloh Hafidulloh
STIE YAPAN
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Marketing Mix and Customer Satisfaction on the Increase of Sales Revenue at Grand Optic Surabaya Unitassia Shinta Ardhia; Hafidulloh Hafidulloh; Endri Haryati; Ria Amelia Shinta
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 2 (2025): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i2.25762

Abstract

This study aims to analyze the influence of Marketing Mix (Product, Price, Place, and Promotion) on Customer Satisfaction and its impact on Grand Optik Sales Turnover. The research method uses a quantitative approach with a purposive sampling technique, involving 120 respondents. Data analysis was conducted using multiple linear regression and the Sobel test to identify the role of Customer Satisfaction as an intervening variable . The results showed that Price and Place have a significant effect on Customer Satisfaction, while Promotion has a negative effect. In addition, Customer Satisfaction is proven to be a significant mediating variable in the relationship between Marketing Mix and Sales Turnover. The implications of this study emphasize the importance of marketing strategies that focus on improving product quality, competitive price adjustments, distribution optimization, and more effective promotions to increase customer satisfaction and sales turnover.
The Influence of Leadership and Culture on Performance through the Work Environment Muhammad Idris; Hafidulloh Hafidulloh; Endri Haryati
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 2 (2025): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i2.25938

Abstract

Transformational leadership has a major influence on improving employee performance, not only in carrying out tasks, but also in terms of providing motivation and inspiration to achieve more optimal work results. Organizational culture also plays a role in shaping behavioral patterns and dynamics of interaction in the work environment. The purpose of this study is to analyze the impact of transformational leadership and organizational culture on employee performance, by considering the role of the work environment as a mediator variables. This study uses a quantitative approach and involves employees of PT. Vermindo Utama Semarang. Data analysis was carried out using the SEMPLS method. The results of the study indicates that transformational leadership directly and indirectly (through the work environment) has a positive and significant influence on performance. The work environment is proven to play an important role as a mediator variables. However, organizational culture does not show a significant influence on the work environment or employee performance, so it cannot be considered as the main factor in improving work performance
Co-Authors Endri Haryati Muhammad Idris Ria Amelia Shinta Unitassia Shinta Ardhia