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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management International Journal of Applied Finance and Business Studies Jurnal Riset Manajemen dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia International Journal of Economics, Business and Innovation Research
Endri Haryati
STIE Yapan
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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UMKM MARKETING STRATEGY IN THE ERA OF DIGITALIZATION Endri Haryati; Teguh Setiawan Wibowo; Agus Purbo Widodo
Jurnal Intelek Insan Cendikia Vol. 1 No. 5 (2024): JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

UMKM are independent productive business units, carried out by individuals or business entities in all economic sectors. In principle, there is a distinction between Micro Enterprises (UM), Small Enterprises (UK), Medium Enterprises (UM), and Large Enterprises (UB). Media that is displayed online on the internet is called digital media or online media. Online media is broadly defined as any type of material, including text, images, video, and sound, that can only be accessed online The definition of marketing is in the social sphere and the second is in the managerial sphere. Based on the social definition, marketing is defined as a social process in which individuals and groups obtain what they need and what they want through the creation, offering and exchange of the value of the products and services they own freely with other people. Marketing digitalization is an effort to buy and sell goods or services owned by business owners. With the digitalization of marketing, it is hoped that the market for the goods or services they provide will become more widely known and have many interested people. Marketing digitalization is an effort to buy and sell goods or services owned by business owners. With the digitalization of marketing, it is hoped that the market for the goods or services they provide will become more widely known and have many interested people. Marketing strategy is an effort to market a product, be it goods or services, using certain plans and tactics so that the number of sales becomes higher. Digital marketing can simply be defined as an effort to achieve marketing goals through the application of technology and digital media. Digitalization is described as the use of digital technology to innovate business models and provide new value creation opportunities in the industrial ecosystem. Rapid business development in Indonesia has increased competition between business actors. Several things need to be considered so that the marketing process in UMKM runs well and efficiently, namely that you must pay attention to factors including Marketing Strategy, Integration of Knowledge Sources on Digital Platforms, Consumer Purchase Interest and Income in Digital Marketing, Use of Digital Platforms in UMKM Business, Development of External Understanding and Collaboration.
SME DEVELOPMENT STRATEGY AS THE FOUNDATION OF THE NATIONAL ECONOMY Teguh Setiawan Wibowo; Nurul Hidayati; Endri Haryati
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

With the dynamic dynamics of the global economy, Indonesia as a developing country with a large population is facing challenges and emerging opportunities in managing the national economy. To anticipate this, the national economic foundation in Indonesia needs to be strengthened, especially the entrepreneurial factor, such as the development of SMEs. The aim of the research is to analyze the development strategies of SMEs as the foundation of the national economy. The research method used a qualitative method supported by literature studies (books, journals and the internet). The results are 5 strategies that can be implemented to develop SMEs as the foundation of the national economy, such as development strategy of SMEs in the free market sector, development strategy of SMEs in the role and government policy sector, development strategy of SMEs in the competitive human resources sector, development strategy of SMEs in the physical capital sector and strategic development of SMEs in the entrepreneurial sector. By implementing strategies in these sectors, SMEs will be able to become the backbone of the local economy, increasing employment opportunities for local communities, reducing unemployment rates and increasing the economic productivity of society in Indonesia as a whole
Exploring Innovative Strategies for Sustainable Organizational Growth: A Case Study Analysis” Teguh Setiawan Wibowo; Christina Wulansari; Endri Haryati; Agus Purbo Widodo
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

Sustainable organizational growth is a key factor for an organization to survive and continue to compete in dynamic market trend changes. To balance the complexity of a growing organization, it usually requires good management in the form of innovative strategies in management that support the organization to maintain its existence until now amidst many other organizations that have gone bankrupt. One of them that implements is PT. Pertamina (Persero). The aim is to explore and find what innovative strategies support sustainable organizational growth, namely PT. Pertamina (Persero). The method used is qualitative descriptive analysis supported by literature studies and internet searching. The result is that there are four main innovative strategies that support the sustainable growth of PT. Pertamina (Persero), namely product innovative strategies, process innovative strategies, business model innovative strategies, and disruptive innovative strategies. It is hoped that the application of these four innovative strategies will create products with better performance, minimize negative environmental impacts, reduce operational costs, create new sustainable sources of income, enable the development of new solutions, and create new competitive advantages that can adapt to changing market trends.
THE EFFECT OF SOCIAL SECURITY AND CAREER DEVELOPMENT ON THE WORK COMMITMENT Haryati , Endri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3077

Abstract

This study purposed to test the influence of sosial insurance and simultaneous careeer development that hadsignificant influence to employee commitmen in PT. Petrokimia Gresik. The variables that are analyzed as affected factor that influence the workcommitmennt were social insurance (x1) and career development (x2). The population in this study was 81 employees and the sample was 81 employees. For data collection technique. The writer used questionnaires, documentation, interview, observation, and statiscal analysis using linear regresaion. Based on the data analysis technique, it could be concluded that there were significant simultaneous social insurance that was influence work commitment on the employees of PT. Petrokimia Gresik Tbk. It could be seen by t-test where the test obtained the significant value on work commitment of the employees in PT. Petrokimia Gresik. Career development and sosial insurance had a simultaneous effect on employees of PT. Petrokimia Gresik. it can be evidenced by f-test where the test obtained significant value. This was intented to guarantee social insurance and career development should be concerned on PT Petrokimia Gresik to improve and support the directness business and target of the company. Thus if it could be noticed and applied in the company, an employee or employees would always give the best work for the company.
Fenomena Pengaruh Dukungan Keluarga Terhadap Kepuasan Kerja Perempuan Sebagai Upaya Kesetaraan Gender Pada PT Citilink Indonesia Endri Haryati
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 4 (2023): OKTOBER: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v1i4.1501

Abstract

There is much debate about the existence of job satisfaction caused by gender differences. It is argued that women feel higher job satisfaction than men even in jobs that are objectively bad. This difference in job satisfaction between women and men is very relevant, this is because women feel more satisfied because they are more focused on their role as housewives than their role as workers. One factor that affects women's dual role conflict is family support. The higher the family support, the dual role conflict will decrease and vice versa if the family support is low, the dual role conflict will be high. When there is a change in perspective on the roles of women and men, there is likely to be a shift in job satisfaction in women and men.
Development of human resources (HR) on work ethic and employee performance at PT. Citilink Indonesia Haryati, Endri
International Journal of Applied Finance and Business Studies Vol. 12 No. 1 (2024): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v12i1.279

Abstract

Human resources (HR) are a very important component and cannot even be separated from a company; HR is an important asset for every business because it determines the success of a company in achieving its business goals. If high-quality human resources exist within an organization, they can be an important asset that can provide unlimited support in the future. Company performance is the level of achievement of results in achieving goals, while individual performance is the level of achievement of results in carrying out certain tasks. PT Citilink Indonesia, a strategic subsidiary of Garuda Indonesia, was founded in 2009 and is one of the best low-cost airlines (LCC) in Indonesia. This research uses descriptive qualitative methods. The focus of this research is to provide an in-depth overview of human resource (HR) training and development at PT Citilink Indonesia. To achieve this goal, this research uses a direct observation approach to activities or circumstances related to HR training and development in the company (Observation). Therefore, PT Citilink Indonesia effectively implements competency-based HR training and development to meet the needs of all its employees
The influence of job embeddedness and organizational commitment on organizational citizenship behavior in BULOG Haryati, Endri; Widodo, Agus Purbo; Widodo, Teguh Setiawan
International Journal of Applied Finance and Business Studies Vol. 12 No. 1 (2024): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v12i1.288

Abstract

Job embeddedness means employee engagement in an organization through social networks, namely trust and cohesion. Embeddedness are all factors that involve employees in their work, this can happen if there is a match between work values and individual values and community values with individual values. Organizational commitment is an individual's loyalty to the organization. Those who have high commitment tend to persist more and have lower absenteeism than those who have low commitment. Organizational Citizenship Behavior (OCB) is part of the science of organizational behavior, OCB is a form of work behavior that is usually not visible or taken into account. BULO G is a state-owned public company engaged in food logistics. The company's business scope includes logistics/warehousing business, surveying and eradicating pests, providing plastic sacks, transportation business, food commodity trading and retail business. Based on the results of the analysis and discussion, this research uses Path Diagrams and Hypothesis Testing with the Partial Least Squares (PLS) method using the SmartPLS 3.0 program. Based on this conclusion, Based on these results, it can be said that job embeddedness and organizational commitment have a significant effect on organizational citizenship behavior in BULOG employees.
Analisis Manajemen Strategis pada PDAM Surya Sembada Kota Surabaya Endri Haryati; Agus Purbo Widodo; Gogi Kurniawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5488

Abstract

Management is a series of processes that include planning, organizing, implementing, supervising, evaluating and controlling activities in order to empower all organizational/company resources, both human resource capital, financial capital, materials (land, natural resources or raw materials), and technology optimally to achieve organizational/company goals. A grand strategy is a general plan consisting of major steps taken by a company to achieve long-term goals. There are three types of grand strategies, namely growth, diversification, stability, and retrenchment. In their efforts to survive, develop, and make a profit, entrepreneurs carry out a marketing mix. Marketers can use a service marketing mix, which is an evolution of the goods marketing mix, to determine the service features they will offer to customers. Marketing includes actions that are useful for creating, developing, and distributing goods made according to the demands of prospective buyers based on the ability to make goods. PDAM Surya Sembada Surabaya, based in Surabaya, East Java, is one of the most reliable and leading regional drinking water companies in Indonesia to date. This company has been established since 1976 and is owned by the Surabaya City Government. The strategy creation at PDAM Surya Sembada Surabaya, in the form of a discount on the cost of installing new house line connections applies to all groups of household customers, including business customers, real estate customers, general social customers, and special social customers. Pipe renewal is a product. PDAM wants to replace or repair pipes that are currently operating. This must be done because the current pipes have been operating since 1980. PDAM Surya Sembada wants to keep up with the times by launching a Network Product—Customer Information Service (CIS). With CIS, the people of Surabaya can carry out administrative activities related to water affairs such as recording meters, filing complaints, and adding new lists without having to come to the PDAM office. PDAM Surya Sembada wants to keep up with the times by launching a Network Product—Customer Information Service (CIS). With CIS, the people of Surabaya can carry out administrative activities related to water affairs such as recording meters, filing complaints, and adding new lists without having to come to the PDAM office.
Pengaruh Person Organization Fit Dan Komitmen Organisasi Terhadap Organizational Citizenship Behavior di PT Kereta Api Indonesia (PERSERO) Endri Haryati; Agus Purbo Widodo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.7347

Abstract

Person-organization fit is defined as the alignment between the values of the organization and the values of the individual. Person-organization fit refers to the compatibility of an employee with their organization. Person-organization fit has been defined in various ways, including value congruence, goal congruence, and the match between employee needs. Organizational commitment is defined as an employee's attachment to a particular organization, its goals, and their desire to maintain membership within the organization. Citizenship Behavior (OCB) is a term used for employees who provide added value to their assigned tasks as well as additional benefits to the company. PT Kereta Api Indonesia (Persero), hereinafter abbreviated as KAI or "the Company," is a State-Owned Enterprise that provides, manages, and oversees rail transportation services in Indonesia. Based on the results of analysis and discussion, this study uses Path Diagrams and Hypothesis Testing with the Partial Least Squares (PLS) method using the SmartPLS 3.0 program. The Path Diagram is used to visualize the influence pathways between variables in the research. The validity test results show that the indicators for each variable have a loading factor greater than 0.7, confirming the validity of these indicators in measuring Person-organization Fit (P-O fit), organizational commitment, and organizational citizenship behavior. Additionally, convergent validity was evaluated using the Average Variance Extracted (AVE), where all research variables had AVE values above 0.5. The reliability of the indicators was also confirmed to be high, with Cronbach's Alpha and Composite Reliability values for each variable exceeding 0.6 and 0.7, respectively. Structural Model Evaluation shows that the variable organizational citizenship behavior is explained by 14.9% through the variables Person-organization Fit (P-O fit) and organizational commitment. The hypothesis test results indicate that Person-organization Fit (P-O fit) and organizational commitment significantly influence organizational citizenship behavior among employees of PT. Kereta Api Indonesia (PERSERO), with a p-value of 0.011 < 0.05. Based on these conclusions, it is recommended to include additional independent variables in future research to broaden the understanding of the Organizational Citizenship Behavior variable, which in this study was only explained by 26.6%. Thus, this study provides significant contributions to understanding the relationship between Person-organization Fit (P-O fit), organizational commitment, and organizational citizenship behavior among employees of PT. Kereta Api Indonesia (PERSERO), while offering suggestions for further development in future research.
Co-Authors Agus Purbo Widodo Christina Wulansari Gogi Kurniawan Nurul Hidayati Teguh Setiawan Wibowo Widodo, Agus Purbo Widodo, Teguh Setiawan