<![CDATA[Family economic decision-making involves the arrangement of priority needs, the consideration of alternative expenditures, and the determination of the level of importance before a final choice is made. The Analytical Hierarchy Process (AHP) approach was used as an analytical framework to examine whether this process had been conducted in a structured and systematic manner. This study aimed to analyse family economic decision-making in Samarinda City based on the fundamental principles of AHP. The research employed a quantitative approach with a descriptive design. The sample consisted of 96 families selected through a purposive sampling technique. Data were collected using a Likert-scale questionnaire and were analysed through descriptive statistics by calculating mean scores and percentages. The results show that family economic decision-making is at a high category. The aspects of prioritising needs, considering alternative expenditures, and determining priority weights are all in the high category. These findings indicate that families arrange a hierarchy of needs, evaluate spending alternatives, and determine priorities systematically through family deliberation. However, routine financial recording and evaluation are not carried out consistently. This study confirms that families in Samarinda City apply the fundamental principles of AHP substantively in their economic decision-making process, although improvements are still required in terms of financial documentation and periodic evaluation.]]>
