Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia
Rizma Dwi Wahyuni
Universitas Mahendradatta
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Diversifikasi Produk dalam Menentukan Kelayakan Produk FnB di Cinepolis Denpasar Anak Agung Elik Astari; Ni Luh Kardini; Rizma Dwi Wahyuni
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2026): JIMI - OKTOBER
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i4.591

Abstract

Competition in the cinema industry and changing consumer needs encourage Food and Beverage (FnB) diversification to increase revenue. This study analyzes FnB diversification strategies, evaluates product feasibility using the nine elements of the Business Model Canvas (BMC), and identifies supporting and inhibiting factors at Cinépolis Denpasar. A quantitative, descriptive-evaluative approach involved 30 customers selected through purposive sampling. Data were collected through questionnaires, structured interviews, non-participant observation, and documentation, then analyzed using descriptive statistics and SmartPLS. Results show diversification includes popcorn, snacks, beverages, combination packages, and seasonal products. BMC scores ranged from 4.211 to 4.411, with Customer Relationships highest and Revenue Streams lowest. Seven elements were feasible, while Key Partnerships and Cost Structure were moderately feasible. Supporting factors included product variety, customer service, marketing, and operational support. Key obstacles involved supply risks, inventory waste, and unmeasured product profitability. The study's novelty lies in integrating customer perceptions, instrument evaluation, and BMC mapping to prioritize product development based on market acceptance, operational efficiency, and measurable profitability.
Co-Authors Astari, Anak Agung ELik Ni Luh Kardini