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All Journal Diponegoro Journal of Management Jurnal Primagraha
Firdaus, Faisal
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences

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ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DESAIN PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SARUNG TINJU MEREK “AN-DA” DI JAWA TENGAH Firdaus, Faisal; Sudaryanto, Budi
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.043 KB)

Abstract

Sports is very important today and has become a worldwide trend, with this phenomenon there is also an increasing trend in sports product. This study aims to analyze the influence of product quality, price, product design, and word of mouth of AN-DA boxing gloves purchase decision in Central Java. Product quality, price, product design, and word of mouth are matters that are considered before buying a pair of boxing gloves and are providing value to customers in choosing boxing gloves that have become the needs for athletes in Central Java. Sampling method used in this study is purposive sampling. Data were collected from 100 respondents who have met the criteria of ever purchasing and using AN-DA boxing gloves and are domiciled in Central Java. The analytical methods used in this study include validity test, reliability test, classic assumption test, multiple linear regression analysis, coefficient determination test, F test and t test using IBM SPSS Statistics version 24. The results show that the variables of product quality, price, product design, and word of mouth have positive and significant impact on purchase decision by the regression equation. Product quality is the most influential variable on purchasing decisions followed by product design, price and word of mouth. Four independent variables are contributing 66.2% to the purchase decision. While the remaining 33.8% is influenced by other variables outside of this study.
The Impact of Technology on People's Behavior Halimatussadiah, Siti; Yuni Lestari, Ria; Firdaus, Faisal; Fesly, Kelvin
Jurnal Primagraha Vol. 5 No. 01 (2024): MAY
Publisher : LPPM Universitas Primagraha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59605/jp.v5i01.627

Abstract

This research aims to find out how digital public behavior and lifestyles in using digital media in society. The aspects examined in this research are convenience, consumptiveness, technological failure, and practicality in a digital society. This research uses a qualitative approach method. The qualitative descriptive research method in this research is a method that aims to explain or describe problems systematically, factually and accurately regarding the facts and characteristics of a particular population or area. The research results show that the development of digital technology has brought about major changes in social interactions and the way we communicate. Today's digital society is increasingly connected, with widespread access to information and social networks. However, there are also emerging challenges, such as privacy issues and anxiety related to social media use. Furthermore, this research concludes that a deep understanding of the impact of digital society needs to be developed, both for individuals and society at large, to ensure the healthy and productive use of digital technology.
Co-Authors Budi Sudaryanto Fesly, Kelvin Halimatussadiah, Siti Yuni Lestari, Ria