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Rajasa Putra, Wahyu
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Decision Sciences, Operations Research & Management

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ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAWANG HITAM MYRICAN DI BANDUNG Rajasa Putra, Wahyu; Bayu Dirgantara, I Made
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine whether product quality, price perception, promotion, and brand image affect the purchase decision of Myrican black garlic products in Bandung. The fluctuating level of sales of Myrican black garlic is the background of this research problem. Tight competition in the herbal medicine market and a lack of information about the benefits of black onion as an herbal remedy are among the factors that cause uncertain sales.            The technique that will be used in this research to determine the data to be studied is non-probability sampling technique, which is a sampling technique that is chosen on the basis of availability or because of the researchers' consideration that they can represent the population. The method used in sampling in this study is purposive sampling. This method uses criteria that have been selected by the researcher in choosing a sample.            The research shows product quality, price perception, promotion, and brand image have a significant influence on purchasing decisions. Product quality has the highest significant influence on purchasing decisions. Price perception has the lowest significant influence on purchasing decisions.
ANALISIS PENGARUH LONG-TERM RELATIONSHIP, INFORMATION SHARING, TRUST, DAN COOPERATION TERHADAP KINERJA SUPPLY CHAIN MANAGEMENT (Studi Pada Industri Bakpia di Provinsi D.I.Yogyakarta) Rajasa Putra, Wahyu; Dwiyanto, Bambang Munas
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.712 KB)

Abstract

The development of Indonesia's economy can not be separated from the existing industries in the areas scattered throughout Indonesia. Yogyakarta as one of districts has a potential and growing industrial sectors supported by the tourism sector located in the area. One of them is the bakpia industry in Ngampilan. Like other industries, the exhaust industry in Purbalingga also has problems such as capital difficulties, difficulties in product distribution, supply of raw materials for production and competition of similar products. These problems include into supply chain management. The purpose of this research is to examine the influence of long-term relationship, information sharing, trust, and cooperation on supply chain management performance.The population of this study is the company in the bakpia  industry in Yogyakarta which amounted to 165. This research will use a sample of 100 respondents through questionnaires, where the data obtained will be analyzed include validity test, reliability test, classical assumption test, t test, and coefficient of determination testThe test results show that the indicators in this study are valid and reliable. The most influential variables are trust, then cooperation, then information sharing, and long-term relationship. These results show that all independent variables have a positive and significant influence on the dependent variable supply chain management performance.
Co-Authors Bambang Munas Dwiyanto Bayu Dirgantara, I Made