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All Journal Diponegoro Journal of Management Jurnal Ilmiah Edunomika (JIE)
Bayu Dirgantara, I Made
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAWANG HITAM MYRICAN DI BANDUNG Rajasa Putra, Wahyu; Bayu Dirgantara, I Made
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine whether product quality, price perception, promotion, and brand image affect the purchase decision of Myrican black garlic products in Bandung. The fluctuating level of sales of Myrican black garlic is the background of this research problem. Tight competition in the herbal medicine market and a lack of information about the benefits of black onion as an herbal remedy are among the factors that cause uncertain sales.            The technique that will be used in this research to determine the data to be studied is non-probability sampling technique, which is a sampling technique that is chosen on the basis of availability or because of the researchers' consideration that they can represent the population. The method used in sampling in this study is purposive sampling. This method uses criteria that have been selected by the researcher in choosing a sample.            The research shows product quality, price perception, promotion, and brand image have a significant influence on purchasing decisions. Product quality has the highest significant influence on purchasing decisions. Price perception has the lowest significant influence on purchasing decisions.
PENGARUH KUALITAS LAYANAN, ATMOSFIR TOKO TERHADAP PERILAKU PEMBELIAN ULANG MELALUI CITRA DAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Legend Coffee Yogyakarta) Kurniawan, Handoko Bramantia; Bayu Dirgantara, I Made
Diponegoro Journal of Management Volume 9, Nomor 3, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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In today's digital era, the phenomenon that occurs in millennials is that they often gather or carry out activities together with the closest people in a place such as in a café or in places to eat. This is one of the lifestyle icons of the current millennial generation era, with the existence of a place to eat or café can be used as a place to hang out or do activities with people nearby or even just to relieve fatigue from daily routine. This study aims to examine the effect of service quality, store atmosphere variables on repurchase behavior through image and customer satisfaction as an intervening variable. The study was conducted on Legend Coffe in the city of Yogyakarta.This study uses a purposive sampling technique with numbers a sample of 100 respondents. The method used in this study is the Structural Equation Model (SEM) using AMOS software 24.0.The results in this study indicate that service quality has a positive and significant effect on restaurant image variables, store atmosphere has a positive and significant effect on restaurant image variables, restaurant image variables have a positive and significant effect on customer satisfaction variables, customer satisfaction variables have a positive influence and significant to the variable intention to behave.
ANALISIS PENGARUH KUALITAS JARINGAN, KUALITAS LAYANAN, KUALITAS INFORMASI, KEAMANAN DAN PRIVASI PADA PENYEDIA LAYANAN INTERNET TERHADAP KEPUASAN PELANGGAN DAN DAMPAK PADA NIAT PEMBELIAN ULANG Ilham, Yusuf; Bayu Dirgantara, I Made
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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The initial emergence of the internet in Indonesia in the 1990s was known as Paguyuban Network (Network community). It is known as the Paguyuban Network because at this time its users had intimate relationship, high togetherness and great mutual cooperation. The users did these actions in order to carry out trade and communication among students who were abroad. Ipteknek had an important role in Indonesia as Ipteknek was the first internet network service provider to have a new revolution, then encouragen the emergence of other ISPs in Indonesia. Various internet service providers or ISPs in Indonesia include Biznet Home Internet, First Media, Indihome, Indosat Oorodeoo GIG, MNC Play Media, MyRepublic, Oxygen.Id home. This study analyzes the influence of large networks quality, service quality, information quality, security and privacy of internet service providers on the customer satisfaction and repurchase-intention. The populations used in this study were customers who have used internet services in Semarang. The sample used was 215 respondents. The method of sample collection uses a purposive sampling technique. Data collection methods used were questionnaires. This research uses Structural Equation Modeling (SEM) analysis with AMOS 24.0 analysis tools. The results of this study indicate service quality, information quality, security and privacy are positive and significant for customer satisfaction. Network quality is not positive for customer satisfaction. Furthermore, customer satisfaction has positive and significant influence to repurchase intention.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND BRAND CREDIBILITY ON OPPO MOBILE PHONE BRAND PRODUCT PURCHASE INTENTION Ryan Khrisnanda, Harjunan Rizky; Bayu Dirgantara, I Made
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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This study investigates about the impact of brand awareness, brand image, brand credibility to the mobile phone product purchase intention on Indonesian mobile phone market industry. This study proposes that brand awareness, brand image, brand credibility, significantly affect consumer purchase intention, focusing on several common mobile phone brand that exist and dominate the Indonesian market share mobile phone industry. This study also provides information about mobile phone consumer view on product brand to maintain the brand and raise the purchase intention of the product. A deductive, and quantitative research method using online self-completed questionnaire applied to a target sample of 100 people in Indonesia and domiciled on the Java island (East Java, Central Java, West Java, Banten, DI Yogyakarta, DKI Jakarta). The research adopts multiple regression analysis to examine and analyse the hypothesis related to the connection of brand awareness, brand credibility, and brand image, to purchase intention by data sample about the consumer perspective of mobile phone brand marketing quality on several common mobile phone brands in Indonesia, that be conducted to accomplish the research objectives which are: to fill the gap of research about consumer behaviour in Indonesia, to know the role of brand awareness, to understand the perception of Indonesian customer, to present the relation between brand awareness, brand image, and brand credibility to purchase intention. There are lot of research outside Indonesia that have a main point on brand loyalty that affect purchase intention within mobile phone industry. But unfortunately, there are just a few researches about the relation between the other factors apart from brand loyalty. Research found that the consumer purchase intention affected by its brand awareness, brand credibility, and brand image of the product
PERILAKU PEMAIN DAN NIAT BELI UNTUK PEMBELIAN ITEM GAME PADA GAME GENSHIN IMPACT Setiawan, Rizky Ilham; Bayu Dirgantara, I Made; Fu'adi, Dhena Kamalia
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Genshin Impact is a game that belongs to the Massively multiplayer online role playing game (MMORPG) genre, where this game has become an important component in electronic business. The total revenue generated from this game worldwide is around $114.8 billion in 2020 and in 2022 it will rise to $164.3 billion. Because income is quite high, it is very important to understand how players will provide value in playing Genshin Impact and what factors will influence the relationship between buying interest in Genshin Impact. This research was conducted using a questionnaire method using a purposive sampling technique on 100 people who are members of the Antar Gamer Discord server. Then the data analysis method used is Structural Equation Modeling (SEM) with an analysis tool in the form of Partial Least Squares (PLS). The purpose of this study is to examine the factors that influence players' purchase intentions towards the Genshin Impact game and to examine the effect of flow on Genshin Impact's purchase intention and to analyze the moderating role of buying pleasure on the relationship between flow and purchase intention in the Genshin Impact game. The results show that skill and telepresence playing the Genshin Impact game have a positive effect on flow. In addition, the flow of the Genshin Impact game also has a positive effect on purchase intention, where this relationship can also be mediated by Continuance intention.
Analisa Perilaku Pasar Terhadap Purchase Intention Of Premium Sportswear ( Footwear & Apparel ) Brand “ X” Melalui Online Shopping Di Pulau Jawa, Indonesia Kurniawan, Ellihu Yona; Bayu Dirgantara, I Made
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.12649

Abstract

This research aims to analyze market behavior regarding purchase intention of premium Sportswear (Footwear & Apparel) brand "X" through online shopping on the island of Java, Indonesia. The type of research used in this research is quantitative research. The source of the data obtained comes from a sample of respondents who filled out the questionnaire. The population of Indonesian society is the object. Indonesia itself is an archipelagic country which is divided into 5 large islands, namely Sumatra, Kalimantan, Java, Bali & Nusa Tenggara, Sulawesi, and Maluku & Papua. To provide an adequate level of confidence in this research, a sample size of 150 respondents was targeted. The statistical data analysis tool used for this research model is Structural Equation Modeling (SEM). The research results show that innovation has a positive effect on business performance. This means that the better the innovation implemented, the main aim of this research is to analyze what factors can influence the Purchase Intention of consumers/potential consumers in the context of online shopping for brand X premium sports products. Several variables have a research gap when determining the Purchase Intention of consumers/potential consumers. Keywords : market behavior, purchase intention, online shopping
Co-Authors Fu'adi, Dhena Kamalia Ilham, Yusuf Kurniawan, Ellihu Yona Kurniawan, Handoko Bramantia Rajasa Putra, Wahyu Ryan Khrisnanda, Harjunan Rizky Setiawan, Rizky Ilham