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All Journal Journal of Information System and Artificial Intelligence
Hildegardis Kristina Saka
Universitas Mercu Buana Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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Implementation of Enterprise Resource Planning at Chic Boutique Fashion Store Hildegardis Kristina Saka; Putri Taqwa Prasetyaningrum
Journal of Information System and Artificial Intelligence Vol. 7 No. 1 (2026): Vol.7 No. 1 (2026): Journal of Information System and Artificial Intelligence V
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jisai.v7i1.246

Abstract

In this era filled with many digital-based activities, it indirectly encourages business people to move out of their comfort zone. One of them is the Chic Boutique Fashion Store. The Chic Boutique Fashion Clothes Store is a clothing store that focuses on selling various types of trendy and quality clothing. Chic Boutique has marketed its products online. However, this has not been considered effective because several work systems such as making billing receipts, cashiers, official Seller websites, have not used an adequate ERP system. Therefore, in this study, the application that can overcome the problems that occur is the Odoo ERP application. Odoo is an open source ERP application that can be accessed via a website, which is suitable for use in new companies so that it can reduce costs for the application development process. The modules developed at the Chic Boutique Fashion Store include the Point of Sale Module, Website Module, Invoicing Module, Inventory Module, and Contacts Module
Customer Relationship Management Implementation at Zidan Salon Yogyakarta Hildegardis Kristina Saka; Gresensia Rosadelima Ati; Penni Wintasari Simarmata; Putri Taqwa Prasetyaningrum
Journal of Information System and Artificial Intelligence Vol. 7 No. 1 (2026): Vol.7 No. 1 (2026): Journal of Information System and Artificial Intelligence V
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jisai.v7i1.247

Abstract

Customer Relationship Management (CRM) is an important strategy for building long-term customer relationships, especially in today’s competitive digital landscape. This study aims to assess the impact of implementing a CRM system on customer satisfaction, operational efficiency, and marketing strategies at Zidan Salon Yogyakarta. A qualitative descriptive approach was used, with data collected through observation, interviews, and on-site documentation. The results indicate that implementing CRM enables Zidan Salon to better understand customer needs, manage customer data more effectively, and improve scheduling, communication, and promotion. Data-driven strategies developed from the CRM system have been shown to increase customer loyalty and provide Zidan Salon with a competitive advantage in the highly dynamic beauty industry. This study also identifies challenges in system integration and data management and proposes strategic steps to optimize future CRM implementation.
Co-Authors Gresensia Rosadelima Ati Penni Wintasari Simarmata Prasetyaningrum, Putri Taqwa Putri Taqwa Prasetyaningrum