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p-Index From 2021 - 2026
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All Journal Journal of Information System and Artificial Intelligence
Gresensia Rosadelima Ati
Universitas Mercu Buana Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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Customer Relationship Management Implementation at Zidan Salon Yogyakarta Hildegardis Kristina Saka; Gresensia Rosadelima Ati; Penni Wintasari Simarmata; Putri Taqwa Prasetyaningrum
Journal of Information System and Artificial Intelligence Vol. 7 No. 1 (2026): Vol.7 No. 1 (2026): Journal of Information System and Artificial Intelligence V
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jisai.v7i1.247

Abstract

Customer Relationship Management (CRM) is an important strategy for building long-term customer relationships, especially in today’s competitive digital landscape. This study aims to assess the impact of implementing a CRM system on customer satisfaction, operational efficiency, and marketing strategies at Zidan Salon Yogyakarta. A qualitative descriptive approach was used, with data collected through observation, interviews, and on-site documentation. The results indicate that implementing CRM enables Zidan Salon to better understand customer needs, manage customer data more effectively, and improve scheduling, communication, and promotion. Data-driven strategies developed from the CRM system have been shown to increase customer loyalty and provide Zidan Salon with a competitive advantage in the highly dynamic beauty industry. This study also identifies challenges in system integration and data management and proposes strategic steps to optimize future CRM implementation.
Co-Authors Hildegardis Kristina Saka Penni Wintasari Simarmata Prasetyaningrum, Putri Taqwa