Haydina Wulan Dani
Fakultas Ekonomi, Universitas Alwashliyah, Medan, Indonesia

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Analysis of the Effect of Service Quality on Community Satisfaction at the Jambur Pulau Village Office, Perbaungan District, Serdang Bedagai Regency Haydina Wulan Dani; Siti Ummi Arfah Nasution; Zulaili Z; Hablil Ikhwana
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 4 (2026): November 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23502124

Abstract

This study aims to determine the impact of service quality on community satisfaction at the Jambur Pulau Village Office. A quantitative research method was employed, utilizing a sample of 100 respondents. Data analysis involved simple linear regression and hypothesis testing (t-test), with processing performed using SPSS version 20.0. The study concludes that the service quality variable (X) influences community satisfaction (Y), as represented by the simple linear regression model: Y = 6.572 + 0.824X. The results show that t-calculated (14.557) exceeds t-table (1.984) and the significance value is 0.000 ( 0.05); consequently, the alternative hypothesis (Ha) is accepted and the null hypothesis (H0) is rejected, indicating that service quality (X) has a significant effect on community satisfaction (Y). The coefficient of determination (R-squared) is 0.684, meaning that 68.4% of the variation in community satisfaction (Y) can be explained by the independent variable, service quality (X). The remaining 31.6% is attributed to factors outside the scope of this study.