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All Journal Diponegoro Journal of Management International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Akuntansi dan Manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Nurdianasari, Rista
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STUDI MENGENAI BRAND COMMUNICATION, BRAND IMAGE DAN BRAND TRUST SERTA PENGARUHNYA TERHADAP BRAND LOYALTY PADA PRODUK HAND AND BODY LOTION MEREK CITRA Nurdianasari, Rista; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Brand loyalty is a major element of an industry to achieve competitive advantages. The existence of brand loyalty help the company to reduce marketing costs and maximize revenue. The main focus of this research is the issue that the brand loyalty of Hand and Body Lotion Citra continues to decline. Indications of brand loyalty can be seen from the percentage of brand share and brand value. The purpose of this research is to analyze the indirect effect of brand communication toward brand loyalty of Hand and Body Lotion Citra trough brand image and brand trust as the intervening variable.The sampling method used in this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 female with age 15-35 years old in Semarang who always use Hand and Body Lotion Citra. Collected data were analyzed with several tests, such as: validity test, reliability test, classical assumption test, multiple linear regression test, goodness of fit test using IBM SPSS 23 for windows and sobel test.The result showed in the classical testing assumption, the regression model is normally distribution and heteroscedasticity does not occur. This research explain the relationship of brand communication has a positive significant effect on brand loyalty through brand trust as intervening variable. The results of research also indicate that relationship between brand communication on brand loyalty becomes stronger when mediated with brand image and brand trust variables simultaneously.
STUDY ON PERCEIVED ONLINE CONVENIENCE AND CUSTOMER SATISFACTION TOWARD BEHAVIORAL INTENTION IN ONLINE SHOPPING Nurdianasari, Rista; Indriani, Farida
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2295

Abstract

This study aims to determine the dimensions of online convenience that have an effect and most importantly on the satisfaction and behavioral intentions of a consumer when shopping online. The data source used in this research is primary data. The technique chosen to support research activities related to sampling in this research is the Nonprobability Sampling technique. This research make use of Structural Equation Modeling (SEM) as a statistical instrument in an effort to test various hypotheses that have been determined with the help of AMOS 24 software. The results showed that There is an indirect relationship between perceived convenience online and behavioral intention and there is a direct relationship between online consumer satisfaction and behavioral intention. Based on the research results, it can be proven that all sub-construct dimensions such as access, search, evaluation, attention, transaction, ownership, and post-ownership can represent the main constructs, namely consumers' perceptions of online convenience, especially in Indonesia. Keywords: Perceptions of Online Convenience; Online Consumer Satisfaction; Behavioral Intention; SEM
PENGARUH CO-BRANDING TERHADAP BRAND EQUITY MEREK YANG SEDANG MENGALAMI KRISIS DENGAN BRAND REPUTATION SEBAGAI VARIABEL MEDIASI (STUDI PADA DEAR ME BEAUTY X KFC) Wulandari, Menik; Dirgantara, I Made Bayu; Nurdianasari, Rista
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Every brand’s management must organize their marketing strategy and communication to increase the value of brand. But in practice, not all company management is able to have a good communication with customers. Dear Me Beauty is one of the brands that made mistakes in it’s communication and marketing activity, which made the brand almost boycotted by netizens. That mistake made Dear Me Beauty loss their brand reputation and brand equity. In it’s efforts to restore their reputation and brand value in crisis, Dear Me Beauty made various efforts such as making a joint brand alliance with KFC. Co – branding is considered to be one way to save the equity of brands that are experiencing a crisis, by collaborating with brand that have positive brand equity. This research was analysed using the Structural Equation Modelling (SEM) using SmartPLS. These respondents have been selected using purposive sampling technique. In this research, co – branding has a positive influence on brand reputation. Co – branding also has a positive influence on brand equity. Furthermore, brand reputation has positive influence on brand equity and brand reputation is able to has significant influence in mediating the relationship between co – branding and brand equity.
Pengaruh Citra Negara Asal terhadap Keputusan Pembelian Mellaui Citra Merek (Studi pada Konsumen Mobil Wuling di Kota Semarang) Hasmoro, Alexander Dio; Darmastuti, Ismi; Nurdianasari, Rista
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Sales of the car industry in Indonesia can be said to be growing rapidly in the last period. The car brand used as the object of this study is Wuling, which is a vehicle brand from Liuzhou, Guangzi, China. This brand is run by the Liuzhou Wuling Automobile Industry, Co., Ltd. company, which is a joint venture by Wuling Group and Dragon Hill Holdings Limited. This research was conducted in Semarang City which resulted in preresearch in the form of low purchasing decisions, namely there are indications of problems regarding the purchasing decisions of Wuling consumers in Semarang City in the indicators "My need for Wuling cars is high", "I feel that the number of products issued by Wuling cars is varied and has many types", and "I will buy Wuling car products again in the future" which the majority stated "no". This study used Wuling consumers in Semarang City as the research population, then sampling was carried out using purposive sampling and had several criteria. The sample in this study amounted to 150 respondents with the criteria of having made a decision to buy a Wuling car at least 1 type of car and domiciled in Semarang City. The collected data were analyzed using the structural equation model (SEM) method and processed with AMOS software. The results of this study show that country of origin has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, and country of origin has a significant positive effect on brand image.
From values to action: the critical mediation of green brand image in green cosmetics purchase behaviour Maharani, Shabira; Damarani, Zelika Nidya; Nurdianasari, Rista
Jurnal Akuntansi dan Manajemen Vol. 23 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v23i1.259

Abstract

Despite the growing interest in sustainable beauty products, many consumers still do not translate this interest into actual purchases of eco-friendly products. This study examines how three perceived consumer values environmental, quality, and social value shape green brand image and how that image drives actual purchase behavior in the Indonesian green cosmetics market. A cross-sectional online survey was conducted with female consumers (N = 160) who had purchased green cosmetics within a recent period. The data were analyzed using SEM–AMOS. A set of nineteen verified measurement items was employed to evaluate the five underlying constructs using a 10-point scale. Structurally, all three values were found to have a positive influence on green brand image, and green brand image significantly predicted purchase behavior. The analysis also confirmed that green brand image mediates the influence of environmental value, quality value, and social values on purchase behavior. The constructed model successfully explained over 50% of the variance in both brand image and purchase behavior. The suggested managerial implications include: presenting credible environmental proof, ensuring consistently high product performance, and developing strategies that build social recognition for the brand.
Advancing Green Marketing in Southeast Asia’s Cosmetics Industry: A Systematic Literature Review of Trends, Challenges, and Opportunities Damarani, Zelika Nidya; Nurdianasari, Rista; Maharani, Shabira
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1069

Abstract

The cosmetics sector in Southeast Asia is undergoing swift changes, spurred by a global surge in environmental consciousness and the embrace of sustainable business practices. This research employs a Systematic Literature Review (SLR) to explore the development, opportunities, and obstacles of green marketing in the region’s cosmetics industry. Using the PRISMA framework, 80 peer-reviewed articles published from 2020 to 2025 were examined across six thematic areas: consumer behavior, corporate green strategies, technological innovation, institutional and financial support, socio-cultural and regulatory context, and sustainable operational practices. The study’s findings indicate that environmental awareness, health consciousness, and brand authenticity are the most significant predictors of purchasing behavior for green cosmetics, while price sensitivity and a lack of understanding of eco-labels remain major challenges. The incorporation of corporate social responsibility (CSR), digital innovation, and eco-design boosts consumer trust and brand differentiation, making green marketing both a competitive strategy and a driver of sustainability. However, regional differences, inconsistent regulations, and weak enforcement hinder the widespread adoption of sustainable practices. The review highlights research gaps, such as the need for cross-country comparative studies, mechanisms to detect greenwashing, and technology-enabled transparency frameworks. Overall, green marketing in Southeast Asia’s cosmetics industry is showing increasing maturity and strategic alignment with the United Nations Sustainable Development Goals (SDGs), particularly Responsible Consumption and Production (SDG 12) and Climate Action (SDG 13), emphasizing its crucial role in promoting sustainable economic growth and ethical consumerism.
The Role of Social Media Influencers in Cosmetic Marketing: A Systematic Literature Review Nurdianasari, Rista; Maharani, Shabira; Damarani, Zelika Nidya
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1077

Abstract

The rapid growth of social media has transformed the beauty and cosmetics industry, positioning social media influencers (SMIs) as critical intermediaries between brands and consumers. This study conducts a Systematic Literature Review (SLR) of 37 empirical articles published between 2015 and 2025 to synthesize how influencer credibility, authenticity, and parasocial relationships affect consumer behavior, brand perception, and purchase intention. The review follows PRISMA 2020 and bibliometric protocols using Publish or Perish, Scopus, CrossRef, and Covidence for systematic screening. The findings indicate four dominant research themes: (1) source credibility and influencer attributes, (2) authenticity and parasocial relationships, (3) consumer behavioral outcomes such as brand trust and loyalty, and (4) strategic influencer marketing practices. The results reveal that trustworthiness and authenticity consistently mediate the relationship between influencer credibility and purchase intention, while cultural and contextual factors moderate these effects. Moreover, micro- and nano-influencers are increasingly valued for their authenticity and engagement over macro-influencers with larger audiences. The review concludes that influencer marketing in the cosmetics sector has evolved from transactional promotion to relational advocacy, emphasizing ethical transparency, audience alignment, and sustainable consumer loyalty.
Co-Authors Damarani, Zelika Nidya Farida Indriani Hasmoro, Alexander Dio I Made Bayu Dirgantara Ismi Darmastuti Maharani, Shabira Wulandari, Menik